Social Media News Release - SMNR

A Social Media News Release allows brands, businesses and organisations to connect with the media using the latest social aspects of communication.

When first press release was issued by Ivy Lee back in 1906, it landed on journalists desks containing nothing more than the ink and paper it was typed on, it was written just for the press and nothing more and it worked perfectly back then.

But with the internet, new media technologies and endless social platforms, your story needs to be told in rich format that can reach as many people as possible in the online space. It’s not just the New York Times that’s going to receive your press release, you’ve got bloggers, tweeters, liker’s, stumblers and plus one’rs to name a few, this is where the social media press release comes into it’s owns.

What goes into a social media news release?

The core foundations of any press release are the title, summary and the body, not forgetting the Five W’s, but thats for another guide, see how to write a press release if you are interested.

The above is the core of any online social media press release with the social and media aspects split into segregations around the content to clearly and simply display the bits.

  • Attached or embedded Video - Youtube, Vimeo
  • Attached or embedded Audio, sound bites, podcast
  • Quotes or highlighted text
  • Social media sharing widgets, buttons
  • Images and other media
  • Attached files - documents, presentations
  • Short URL
  • QR code
  • Company branding
  • Link to company newsroom

Example social media press releases

If your an old school press guru then a social media press release can seem rather daunting with all the extra stuff, so why not take a look at a few fine examples of these type of press releases submitted through Pressat. Our tour page also lists the benefits.

  • New iPad Game Fingerfun Reinvents Childrens Fine Motor Skills Development: View Release
  • How to double down on your online productivity: View Release

So what are the benefits of a SMNR?

Increased visitor interaction - Press releases with images and more so video can increase the amount of time a visitor spends interacting with your press release more than 5000% according to some reports by competitors companies.