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LONDON (GMT) 18/04/2014 - 01:23

Struggling with newsworthy ideas for your next press release marketing stratergy?


ideas and tips for writing

Not to worry! Checkout our top tips and ideas for stories. We have combined our favourite ideas and tips on what to write your press release about. Every business has something news worthy don't miss out on the opportunity to attract new customers.


Company events

Is your company planning to host a company event? This could be a business networking session, conference, seminar, workshop or any other training workshop? Time to shout about it! Company events are great at stirring up some press. It shows that your business is active with the community and reputable. Naturally this may help increase the number of attendee's but will also help create a little buzz within the local community and other businesses.


Company achievements

Has your company reached an important milestone? reached unprecedented sales or exceeded it's projected revenue for thus quarter? If yes, then tell the world about it! Company achievements are a great way to tell the rest of the world what's happening within your organisation. It also helps promote you as a reliable and reputable company.


New company staff

Has your company recently employed a new member of staff or expanded your business? If so why not create a press release about this important event. Spread the news about your new staff, reasons for employing them, what the bring to the table etc and let other local businesses and industry contacts see that you are proud of and pleased with your new staff expansion.


Recruitment drive

If your company is employing new people then this is a fantastic opportunity to create some PR about your company, get shouting about your recruitment drive and let the local news and media know about it.


New business deal

Have you signed a great deal with another business or maybe acquired another company? Share the news. Creating a press release about your latest partnerships or deals is a good way to let people know who you are working with and what your company is up to. It also shows your company has aspirations and an ever improving nature.


Charity events

Many companies sponsor or run charity events to help collect funds for charities. Creating a press release for this event is a not only a great way to get some coverage for your business but also helps spread the word about the charity event taking place. So not only are you doing a good deed by sponsoring, you are also indirectly promoting a charity further and indirectly promoting yourselves. Journalists love companies who give back to the community and to charities.


Sports sponsorship

Sponsoring your local football team? Tell the community, create a press release and let everybody know about it. This not only helps sustain your local sports infrastructure but also gains you respect among the local community.


World calendar events

There is a marked event for every day throughout the world. Some examples are Shrove Tuesday(Pancake Day), Halloween etc. If your company is having a fancy dress day at the office for Halloween then let people know about it. Again as well as the publicity itself it also helps others see the kind of working environment your provide for your employees.

Now that you have some great ideas on what to send to the media why not take a look at our guide on how to write a press release to get the ball rolling.