Boost Your Online PR with Pressat's Social Media News Release(SMNR) For PR PRO's
In the past 12 months we have witnessed a barrage of algorithmic changes across the top search engines. These have consisted of minor adjustments and tweaks through to huge game-changers. Now although change is to be expected some of these updates have caused profound uproar among webmasters.
The most notable recent update which attracted lots of media attention was the “Panda” update, unlike the suggestive name this was the farthest thing from a cute, cuddly, lovable update.
Instead, it was a brutal content filter, which junked many websites regardless of their commanding status. First rolled out in late February 2011 it was aimed at providing more authority to well-written content and cutting out the thin automated junk that was clogging up many search results.
So what does this have to do with press releases? Everything. Google no longer requires just your “content”; instead it craves quality, well written and authoritative “information”.
Google Cutting The C***
Eloquently put, Google is “cutting the crap”. Although this worries some, authentic first class content writers, PR distributors and genuine newsworthy news releases have seen little to no negative impact and have no reason to worry.
In fact one of the positive outcomes of this update being smaller companies have been able to push their news to a wider audience as they have been appearing higher up in the SERPs even though the companies themselves have had less authority.
By combining a newsworthy, well written and well executed online public relations campaign with an organic touch of SEO you can quite easily leverage the new-found changes made by Google and other search engines to effectively promote your company and brand.
Cost Effective Press Releases are great for DIY PR's
A press release is generally the most cost effective and convenient way of doing this, especially for small business who cannot afford to employ marketing firms.
A press release is a newsworthy announcement issued to members of the Press. Going back a few years this used to be various outlets such as Newspapers, Journalists, Magazines, TV, Newswires and Radio however in this digital age blogs, online news portals and social networking websites have also become some of the hottest places to get some serious coverage.
So whether it’s an important milestone, new product, company growth or a new exciting partnership you can increase your exposure by submitting this news through authoritative news distribution services such as Pressat.
These services allow you to host your company news externally on a professional platform often called a newsroom. Not only does this allow you to target the traditional media outlets but also more importantly helps spread your news on social networking websites.
Newsworthy Press Releases - Great For Online PR!
The result being increased exposure on multiple levels including the official media, self proclaimed journo’s and your average person. All this whilst helping increase your overall ranking!
To optimise your releases you should focus on the following three aspects:
- Newsworthy press releases.
- Relevant back links to deep pages.
- Sharable content.
- Content rich press releases.
- Enhanced with multimedia such as Video, Documents and Images.
Also remember to choose your anchor text backlinks wisely. I would recommend limiting the number of backlinks to just two per release making sure you research the best keywords for your article and brand relevance.
As previously mentioned one of the main decisions when combining online PR and SEO is choosing an authoritative newswire, which has strict editorial guidelines and actually does what it says on the tin. You do not want to submit your press releases to any kind of content farm or article directory as these are often full of low quality thin content and at best will have no impact and at worst will actually have negative ramifications on your brands strength and SERP’s.
Now that you have the best tips around to optimise your content, you might want to learn how to write a killer press release. Take a look at our unmissable guide.