Increase customer clickthroughs and online visibility with content links
All our press releasees allow you to include backlinks within the body text of your release. Optimising these links will take no more than a moment of your time whilst vastly improving your visibility. These benefits can be rewarding for both your visitors and increasing your own websites search visibility/ ranking.
Optimising the main content of your press release with backlinks also helps increase reader interaction. The backlink you include should be relevant to the content and should act as a "call to action" providing not only relevant but further information (added value) for the visitors so they can continue reading about your news and company at the new source.
Including relevant text links is a brilliant way to generate quality links back to your site, which in return will help increase the ranking and position of your site within search engines.
The best advice we can provide is to avoid linking to your homepage with your main keyword to often. The reason for this is because your website will already have large amounts of great content on other pages(if not go write some) which will provide further reading material for the people who click through. The homepage is generally just an aggregation of what the site has to offer so rather than link to a summery page, link to a page that gets into the nitty gritty details, as it will be seen as more relevant.
Another reason for linking back to deeper pages within your site is to create a more natural link profile and internal Page Rank flow throughout the website.
In-content link positioning
Try to include the most important text link at the top of your press release, not only does it make logical sense in terms of the reader noticing the link and clicking through to your website but search engines see these as priority links.
A good example of optimising content with links can be seen in action from our Why Choose us Page
Make full use of anchor text links
It can be quite easy to ignore the importance of keyword research when it comes to adding the final links within your press release. The most common mistake we see through submissions is people using the most generic keywords possible which essentially weakens your content.
One example we came across recently was a press release about dog grooming. Here the company linked back to their website with the keyword "dog". Not only is the keyword to generic but when someone is searching for dog grooming related products they would not type "PR" into a search engine. Instead they would be more descriptive and use a keyword along the lines of "PR News UK" or "Public relations news UK" etc.
Another bonus of using descriptive keywords is that your website has a better chance at ranking for these long tail keywords as there is less competition. This means you are more prominent in searches which in turn boosts sales.
Choosing keywords can be quite tricky but can be made a lot easier by using a keyword tool to find similar or more relevant keywords, which you might not have considered using.
Here are some of the keyword tools we recommend.
- https://adwords.google.com/select/KeywordToolExternal
- http://tools.seobook.com/keyword-tools/seobook/
- http://www.wordstream.com/keywords https://freekeywords.wordtracker.com/
You can find tons of great keyword tools by just searching in Google but a lot of the good ones are often paid for tools.
A little trick we have had some success using is to simply type your keyword into Google and look within the footer of the search results where Google will generate other similar keywords. We simply typed "dog grooming" and it generated tips, advice, clippers, prices, courses and equipment which are all relevant to our potential customers(according to Google).
The benefits of not using anchor text
It might not always be necessary to include an anchor text rich link within your press release, a simple http://www.pressat.co.uk/ link can also be beneficial and still pass lots of SEO juice back to your website.
A good feature of standard none anchor links is when other sites crawl your press release and syndicate the content you will also receive another backlink, which may not be the case with html anchor links.
Our top tips for press release link success
- As above make sure that all anchor text links are descriptive.
- Make sure anchor text links are pointing towards content rich inner pages rather than the home page.
- Use free keyword generator tools to research long tail keywords that your customer is likely to type into a search engine.
- Include the link within the first few paragraphs of the press release. As a rule the higher up the link is within the body the more precedence it takes.
The Dont's
Try not to use generic anchor text.
In general don't over link, to many links can be bad for SEO and looks unnatural. Remember clear relevant links that add value provide quality organic results.
We hope the information and tips above will help you maximise your press releases and help achieve the online PR visibility you desire.
If you have any questions about this article our would like to expand on anything please do not hesitate to contact the Pressat team via email with your suggestions.
Ready to submit your first seo press release? Head over to the register page to submit a press release and get started today. Or you might want to take a look at our other Public Relations Whitepapers
