nzo launches new vape system to help smokers quit and announces collaboration with Red Liquids Ltd

nzo, the new global brand in the vaping industry, today announces the launch of its pocket friendly closed pod vaping system. The system will be launched at the Vaper Expo in Birmingham held from 25^th to 27^th October and will be available from 1^st November.

The design of the device is inspired by the lightweight feel and smooth lines of Italian supercars: sleek in look and light and tactile in the hand. There are no buttons or switches – the aim being simplicity. The system is particularly aimed at smokers that are seeking a way to quit harmful cigarette smoking but feel vaping has to date been too complicated.

Irshad Kara speaking on behalf of nzo said:

“Nine million people put their lives at risk by smoking and many of these haven’t even considered vaping as a way to quit. A lot think vaping is complicated. So, we wanted an alternative that is stylish, compact and very easy to use. All you have to do is select a flavour from our range and slot a pod into the nzo battery device. As well as making quitting as easy as possible, our research indicated that a stylish look for a vaping device was vital. Customers want portability, no liquid spills and a long battery life.”

The sealed pods can be filled with a range of flavours and contain 1.7ml of e-liquid, typically twice as much than most other pod systems on the market. Technological advancement means users do not have to physically add e-liquids from separate bottles. The battery life is also better by up to 40% than rival devices.

Starter packs including the battery system, charging cable and a pod will retail at £19.99 and packs of 3 additional pods, either a single flavour or a mixed pack retail at £9.99. This pricing is intended to be a disruptive model – offering better value than market leaders in the closed pod system market.

For the UK launch nzo is collaborating with British e-liquids manufacturer and distributor Red Liquids Ltd and will be joint Platinum Sponsors of the Vape Expo. Red Liquids Ltd is initially supplying 6 launch flavours with a further 4 in development. The sealed nature of the pods prevent the tampering and use of illegal liquids that have been behind the safety concerns about vaping identified in the USA.

Mark Shaw, Managing Director of Red Liquids Ltd, said:

“We are delighted to have been selected by nzo as their partners for this launch. Having successfully built a strong global brand over the past 18months we believe Red Liquids Ltd is perfectly positioned to help nzo achieve its commercial aspirations for mutual benefit. There are a lot of synergies between our business culture and objectives though each business is free to pursue other opportunities without constraint”

Red Liquids Ltd will supply liquids for the nzo pods and its sister company Red Box Vape Ltd will distribute the system through its retail outlets and e-commerce capabilities. An ongoing marketing campaign will support the launch and a planned global roll out in 2020.

nzo is looking to forge similar collaborations with other e-liquid providers and plan to make further announcements shortly to complement this activity.