TV Star Luisa Zissman and the computer geeks
A Nottinghamshire based marketing firm has been inundated with inquiries after showbiz reporters revealed how their computer experts helped TV reality star Luisa Zissman beat a rival to a television award.
National newspaper journalists discovered that seo77 whose head office is in Sherwood Park, Nottingham had been contacted by Apprentice and Celebrity Big Brother Luisa in the run up to the National Reality TV Awards.
Computer boffins at the company ran a complex system designed to boost Luisa’s Twitter following by hundreds of thousands.
And the 26 year old beauty ended up beating I’m a Celebrity rival Helen Flanagan to the Best Female Personality award and the star later claimed she was “humbled.”
But she was far from happy when reporters from The Sun – who had separately given her the newspaper’s “best boobs” award – revealed that she had paid seo77 to boost her image before the award show.
The firm also developed a software “bot” – an automated programme – designed to bombard the National Reality TV Awards, held last September, with votes from fake people using random names and emails.
The newspaper expose (published on February 25, 2014) included details of a message sent by Luisa to seo77 before the awards show, asking them: “Hi, start the vote thing and use payment you took for my website towards it.”
TV Awards bosses have insisted that a rigid security system was in place to prevent vote-rigging.
But jubilant Luisa later wrote to seo77: “I won!!!! Will pay you in the morning.”
When The Sun approached Luisa she denied being involved. There is no suggestion she has done anything illegal.
But company founder and seo Geek David Redfern said: “seo77 can confirm that on client instruction, we designed and implemented a bot system which was programmed to automate votes in favour of one particular nominee shortlisted for the NRTV Awards 2013.
“Although we are confident that the nominee would have won the award regardless, it is our firm belief that the program was effective and certainly assisted our client in their endeavours.
“Observing client privacy is fundamental to seo77 business practice, however now that the story is regrettably in the public domain, we seek to identify the source and reserve our rights to take lawful action.”
seo77 is an online marketing company involved in web design and search engine optimization for ten years.
David added: “Search engine optimisation is an internet marketing technique used to improve the visibility of a website so that it ranks highly in search engines like Google, Yahoo and Bing.
“It helps improve a company’s visibility online, expand their business and attract new customers.
“It’s is about editing, or creating a website so that it will gain natural listings on search engines.“Very few of us look past the first result page when searching for something online. Which is why a business cannot afford to not be listed on page one.
“Search engine optimisation puts your website right in front of customers at the moment they are thinking about making a purchase.
“We work with clients across all industry sectors. We’ve been developing and optimising websites for over ten years and between them our team has decades of experience.”
The company has nearly 100 clients.
seo77 is based at Icon Technology Park, Lake View Drive, Sherwood Park, Nottingham
seo77 an internet marketing company whose priority is to make your organization rise above the competition. Our team at seo77 are a group of talented and dedicated individuals with a passion for search engine optimization. We will custom-tailor marketing strategies that are right for you and your business, while ensuring top search engine optimization and web-site design.
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Press release distributed by Pressat on behalf of seo77® , on Friday 7 March, 2014. For more information visit http://www.pressat.co.uk/
Luisa Zissman seo77 Nottingham Computing & Telecoms Media & Marketing