Millennials and Northern Irish are the most forgetful in the UK, Addison Lee survey reveals

July, 2018 – Addison Lee is testing an innovative offering as part of their same-day delivery service to combat forgetfulness amongst millennials, by developing packages for those who forget their passports, loved ones’ birthdays and even hangover supplies.

The trial follows news that millennials are more forgetful than any other age group, according to a survey of over 7,000 people conducted by the UK’s premium car and courier service.

Addison Lee’s forgetfulness survey revealed that:

  • An increasing reliance on technology may have taken its toll on millennials - 62% describe themselves as forgetful compared to 43% of over-65-year olds
  • Over half of pensioners (57%) describe themselves as not forgetful while only 38% of people in the 25-34 age group claim the same
  • Top 5 items that UK people tend to forget include mobile phones, passports, medication, hygiene products and underwear.

Tech-savvy millennials are the best at remembering to take their mobile phones wherever they go but they are likely to forget their passport, hygiene products and underwear more than any other age group. Forgotten keys, credit cards and wallets are a common source of annoyance for Brits, but the survey also revealed that it is not so rare for people to forget their pets or family members.

Northern Ireland came out as the most forgetful region in the UK with 59% of respondents describing themselves as forgetful, followed by Yorkshire and Humber, West Midlands and Scotland. Meanwhile the South West has claimed the UK’s least forgetful region accolade.

Lisa Burger, Chief Operating Officer at Addison Lee says:

“Even with the best intentions, people can get distracted with busy lifestyles and can easily forget about that important event or item. Our survey results gave us a clear indication that forgetfulness is a problem amongst us all, and to help tackle this, we’ve added an ‘SOS’ package to our existing same-day delivery service. We’ve come up with three packages that go the extra mile, and we are asking the public to help us decide which package could become a reality.”

To combat forgetfulness in the UK, Addison Lee is considering rolling out one of three packages to save the day including:

  • The Passport Panic Button – For people who realise they have forgotten their passport or suitcase supplies when they reach the airport
  • The Birthday Bail-Out – A package that can save friendships and relationships by delivering a gift before it’s too late
  • The Hangover Survival Kit – Order hangover essentials to your doorstep when you’ve forgotten to stock up on supplies before a big night out

While these options are still being trialled, Addison Lee customers can find out more about packages and have their say about which one should be rolled out as a service by voting for their favourite at


Addison Lee

Addison Lee offers car and courier services, airport transfers, coaches and event transfers. The company developed from humble beginnings to London’s most trusted business-class car service in just over forty years. Addison Lee believes that taxis and minicabs can be so much more than just a means to an end – by allying the latest technologies with traditional customer service values, Addison Lee is revolutionising the transport industry. Its iconic cars are responsible for getting over 10 million people where they need to go each year in London alone. With an expanding business across both the UK and worldwide, Addison Lee continues to deliver that same executive service consistently, no matter where they are.

Notes to Editors
Addison Lee surveyed 7,143 people in the UK about forgetfulness. The complete survey results are available on request.

Press release distributed by Pressat on behalf of Addison Lee , on Monday 30 July, 2018. For more information subscribe and follow

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