Who says prunes aren't sexy...? In fact, just saying the word prune, gives you a bee-sting pout that would make Brigitte Bardot green with envy.
But whilst the older generation of prune-loving Brits know the value of super healthy California prunes in the diet - the secret is evading the younger generation who only reach for the wrinkly power fruit when necessity requires.
British consumers are one of the biggest prune-loving nations in the world, munching our way through over 17 million pounds a year (weight) and a significant increase in UK exports, points to more and more consumers demanding the best quality California prunes. Traditionally they are enjoyed as a snack but according to the California Prune Board, which has been in operation in the UK for a quarter of a century - prunes are one of the most versatile cooking ingredients in the store cupboard. From sweet sumptuous desserts to comforting casseroles and impressive hor d'oeuvres - their repertoire is huge.
Award-winning artisan chocolatier Paul A Young - who has three high profile boutiques in London - and is acclaimed for his unusual and indulgent use of ingredients and his handmade tempering techniques - is so excited by the quality and flavour of California Prunes that he has developed two show stopping new recipes.
The California prune, caramel and black pepper brownie and a boozy prune and porter truffle recipe will both be demonstrated by Paul at his Soho boutique in a special evening for food bloggers and journalists on 10 October (6.30-8.30pm).
"Rich, flavourful and delicious, California Prunes are renowned for their quality and versatility as a cooking ingredient. I am really hoping to inspire people to use them more indulgently in their cooking and enjoy them for the amazing flavour they have, "says Paul A Young.
To book a place at the demonstration (limited availability) (food bloggers or journalists only) please contact Rachel Cullis Dorsett, European PR Manager, California Prune Board - 01858 414218
Recipes and photographs available on request.
Press release distributed by Pressat on behalf of Rocket Pop PR, on Tuesday 24 September, 2013. For more information subscribe and follow http://www.pressat.co.uk/
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