Everton Football Club has launched a regional taxi advertising campaign across Merseyside, promoting their festive 2013/14 Half Season Ticket sale under the initiative ‘get something you really want’.
A fleet of elegant black cabs will have their liveries adorned with Everton Football Club superside adverts, delivering the club’s logo and campaign strapline along the centre accompanied by a booking telephone number. A snowflake pattern along the base acknowledges the gift-giving Christmas period, with “make the season” indicating that a 2013/14 Half Season Ticket would be a distinctive present for any Toffees fan.
Taxi advertising is a highly effective method of exposing Everton’s message to a select geographical area, increasing visibility across a relevant audience due to fans using taxis as match day transport. By targeting Merseyside, the branded fleet of cabs will reach a concentrated population of Everton fans, with a greater number of impressions over the festive season as the public turn to taxis for Christmas shopping and socialising.
Press release distributed by Pressat on behalf of Media Agency Group, on Thursday 19 December, 2013. For more information subscribe and follow http://www.pressat.co.uk/