Alex and Ani enter London by Taxi
Wednesday 22 January, 2014
American jewellery brand Alex and Ani are working with London Taxi Advertising to drive their label into the UK. A fleet of branded vehicles will target the capital, using fully wrapped taxis to showcase the company across this influential and fashion-forward city.
Promoting their eco-friendly, positive energy jewellery collection, the full taxi livery adverts will ensure that Alex and Ani establish a presence amongst key urban audiences. The eye-catching creative features a montage of black and white photographs, creating an ambience for the brand and projecting the name ‘Alex and Ani’ in bold, white lettering.
Taxi livery advertising is a powerful method of launching a brand in a specific location, and it will allow Alex and Ani to effectively access significant people in London’s fashion crowd. Alex and Ani will instantly place their brand at the forefront of the city, as the taxis travel through retail and entertainment hubs, take passengers to London’s airports and transport people home from social events.
Press release distributed by Pressat on behalf of London Taxi Advertising, on Wednesday 22 January, 2014. For more information visit http://www.pressat.co.uk/
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