Frequently Asked Questions and Answers
Who receives my press release? #
We treat each news story with the individual care and attention it needs; no piece of news is the same as the next. Our competitors tend to mailshot news to the same tired list of recipients, which means one thing – the junk button.
You'll find we are different! Each press release is carefully assessed to determine the goals, target audience and the exact publications who are most likely to cover your news.
We pitch your news to a highly targeted selection of journalists, reporters, editors, freelancers, bloggers and news desks across these channels:
- Regional, local and national newspapers
- Online news sources
- TV & radio stations
- Trade journals
- Consumer magazines, supplements, inserts
- News agencies
As standard all press releases are automatically syndicated through an array of news engines including: AcquireMedia, Cengage, Comtex, EBSCO, Factiva, Lexis Nexis, NewsBank, Newstex, Precise, Proquest, Thomson Reuters, Trackdata, M2.com, Moreover, Daylife, Redtram and Wirefast to name a few.
Press releases are also distributed to the Pressat opt-in subscription service, which contains over 33,000 recipients. This includes journalists, bloggers, editors and other media staff from various leading publications.
How do recipients receive releases? #
Recipients receive releases through various methods including email, telephone, fax, ftp uploads, terminals and RSS syndication.
When does distribution start? #
Each press release is individually assigned to an editor with most of the distribution starting immediately after publication, although this can take up to 6 hours and in some cases longer due to the time it takes to research media contacts.
What statistics are available? #
For each press release, basic stats are included within the normal price, so you'll know how many visitors read your story, the media interactions and social media statistics.
The number of times someone has interacted with the press release, such as social sharing, media downloads, copying & pasting, printing, etc.
Average time on release:
This is the average time a visitor spends reading the press release.
This is the exact number of unique visitors who have landed on your release.
Combined total of recipients that have accessed your press release through our website. Includes news terminals, syndication partners and 3rd parties.
Number of times the press release was viewed through the Pressat RSS feed.
What payments methods are accepted? #
Pressat currently accepts several payment methods for customer convenience, so press releases can be published 24 hours a day.
- Credit Card
- Bank Transfer
Are press releases distributed outside the UK? #
Worldwide distribution can be carried out through our partnership with NASDAQ OMX, the world's leading international news agency, which enables us to provide distribution outside the normal UK zone for an additional fee.
Some of the countries and regions we provide this service for are:
Latin America, Middle East, United States, Asia, Europe, Canada, Russian, Asia Pacific and many more.
Do you translate press releases? #
Yes! Research shows that only 33% of active internet users speak English, which is why we have introduced a fixed fee translation service.
Arabic, Bulgarian, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English (British), Finnish, French, French (Canada), German, Greek, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese (Brazil), Portuguese (Europe), Romanian, Russian, Spanish (Latin America), Spanish (Spain), Swedish, Tagalog, Thai, Turkish, Vietnamese
Please see the press release translation page for specific pricing.
Do you provide regulatory announcement services? #
Whether you announcing quarterly results, attracting investors or sharing market moving news, we can provide a fully licensed UK and EU regulatory announcement service to meet your company's legal requirements.
Please see the regulatory disclosure page for further information.
Why has my press release not had the desired impact? #
Unfortunately, distributing a press release does not guarantee that any particular publication will cover your news, but it does place your story in front of the right people and vastly increases your chances of receiving coverage.
Due to editorial calendars, news beats, freelancers, forward features, etc., sometimes it can take weeks or even months for coverage to appear.
What keywords should I use? #
When adding keywords to your press release, you should aim to use words that best describe your news to help people searching for your news through search engines.
Do you provide press release clipping? #
At present we do not provide clippings of press releases as our main focus is distribution. News clipping is a wide and complex industry due to the variety of publications, such as TV, radio, magazines, newspapers, websites, blogs, etc. For tracking online mentions, we recommend using Google Alerts.
Where's our phone number? #
Our main aim is to provide clients with the lowest possible prices while still providing an excellent service. This means we don't have expensive call centres, so we can pass on the savings to you!
Our current contact methods include a live chat system, email and post, which enables our staff to log customer interactions efficiently through various departments.