<![CDATA[Pressat Main Newswire]]> https://pressat.co.uk/rss/ <![CDATA[Pressat Main Newswire]]> https://pressat.co.uk/media/site/logo.png https://pressat.co.uk/rss/ en-gb Copyright: (C) Pressat Pressat <![CDATA[ PromotionBox Reveals Advertising Boosts UK Economy by £100bn a year ]]> https://pressat.co.uk/releases/promotionbox-reveals-advertising-boosts-uk-economy-by-100bn-a-year-062d03385db5836dbb5c53d0d07cc062/ https://pressat.co.uk/releases/promotionbox-reveals-advertising-boosts-uk-economy-by-100bn-a-year-062d03385db5836dbb5c53d0d07cc062/ Thursday 14 March, 2013
London-based promotional and advertising firm http://www.promotionbox.co.uk|PromotionBox predict a successful year for UK advertisers following the publication of a report by the Advertising Association and Deloitte, which reveals that advertising contributed at least £100bn to the UK’s gross domestic product in 2011.

PromotionBox was established in London in 2012 and provides mass media advertising, events promotions and product launches. Co-founder Dan Warburton says: “The AA/Deloitte report will challenge a few pre-conceived notions about advertising. It’s not just about making big corporations richer – it’s also about helping small businesses find a niche market. At PromotionBox we frequently work with start-up businesses and I genuinely believe that without the customer base generated by advertising campaigns these enterprises would not survive, to the detriment of the wider economy. Advertising is often blamed for promoting over-consumption, however the report demonstrates that advertising creates jobs, boosts exports, and can even have a positive social impact.”

The AA/Deloitte report, published on January 31st, claims that for every £1 spent on advertising, a further £6 is generated for the wider economy, a return bigger than building new roads or railways. The culture secretary Maria Miller, quoted in the MarketingWeek column ‘Could we advertise ourselves out of recession?’ views advertising as being equal to manufacturing in its role to drive economic recovery over the next few years. The report indicates that the UK advertising industry exports £2bn worth of services each year, and provides jobs for over 500,000 people in the UK.

In addition to the boost to the wider economy, the AA/Deloitte report touches on the benefits afforded to individuals. The report cites the competitive advertising of broadband companies as instrumental in dropping the average monthly price of broadband by £7.82 between 2005 and 2010, and providing an extra 36% of households with broadband access. PromotionBox’s Dan Warburton says: “This highlights why advertising is essential to the economy. The competition between the broadband companies pushed each company into providing a lower-cost, higher-quality service than previously existed. Not only does this benefit the consumer’s pocket, but it creates a need for greater technological advancement which benefits the whole country.” The social and economic impact of public-service advertising is also included, with one example being the 2003/4 ‘Don’t Advertise Your Stuff to Thieves’ campaign which reduced the cost of burglary by an estimated £189m.

PromotionBox co-founder Dan Warburton concludes: “At PromotionBox we anticipate demand for advertising services will grow further as a result of the findings in the report. The estimated advertising spending for 2013 is £17.2bn - up from £16.8bn last year - and we expect this trajectory to continue. We believe 2013 will be the year that advertising is given the same status as manufacturing or engineering as an industry that is fundamental to the economic recovery of this country.”
PromotionBox has been providing brand awareness campaigns and promotional services for UK clients since 2012. The firm expanded into South Africa at the start of 2013.


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http://www.promotionbox.co.uk/ 14 Mar 2013 11:40:38 GMT Consumer Technology Media & Marketing
<![CDATA[ PromotionBox Outline 3 Business Services that are About to Boom ]]> https://pressat.co.uk/releases/promotionbox-outline-3-business-services-that-are-about-to-boom-881aa20e8883eb01a9e16540aeda162d/ https://pressat.co.uk/releases/promotionbox-outline-3-business-services-that-are-about-to-boom-881aa20e8883eb01a9e16540aeda162d/ Thursday 14 February, 2013
PromotionBox UK launched a range of new marketing services in 2012. The firm outline 3 business services they predict will be in huge demand by the close of 2013.

The economic condition is a still a concern for businesses but PromotionBox confide that does not mean it’s a bad time to launch new products or services. The firm are outsourced by businesses who wish to drive sales through promotional activity and report no shortage of demand for their services. ‘Consumers are buying’ claims Dan Warburton, Co-Founder of PromotionBox UK, ‘We have run a range of promotions for a variety of brands over the last few months that have boosted sales figures in some cases by 60%’.

PromotionBox is a full service promotional sales & marketing company who understands that budgets are precious; their bespoke promotional and advertising strategies provide clients with a real time measured response to their campaign. PromotionBox has extensive experience in a broad range of marketing disciplines and stress there are many services currently in demand by businesses with not enough businesses supplying a relative service.

Here are PromotionBox UK’s recommendation of 3 hot industries which are about to boom:

Promotional Coupons - With coupon usage at a near all-time high, it’s important not to let the bad press about the recent poor performance of the daily deal sites colour your perception about coupons in general.  Daily deal sites are a very specific niche of the entire couponing category, and really represent a different type of business model than the many other coupons that manufacturers distribute every year. A Valassis report confirms coupon redemption has increased by 12.5% in the last year suggesting consumers are still embracing coupon promotions. ‘It is about positioning the promotion effectively. Offering something different that your competitors or using a different form of marketing to reach a specific demographic is what makes coupon promotions successful’ adds Dan Warburton of PromotionBox.

Translation services - In an increasingly global business environment with more and more non English speaking people living in the UK, the demand for translation services has been on the rise for some time. In addition to this as online businesses look to expand into new countries, they need translators to help make marketing materials and websites accessible in other languages. While automated translation services offer some competition, PromotionBox predict the demand for high quality translation services will hit an all time high by August 2013. In the past five years, sales in the industry grew at an annual average rate of 2.4 percent.

Online shoe sales – The ever growing demand for women’s shoes is about to hit an all time high, couple that with a surge in ecommerce, and online shoe sales have grown by more than 16 percent per year on average over the past five years. While there are already some big players in the market, Amazon.com which owns Zappos.com and FootLocker.com make up only 16 percent of the industry. PromotionBox UK suggests there is room for start-ups.

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For More Info: http://www.promotionbox.co.uk


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http://www.promotionbox.co.uk/ 14 Feb 2013 10:19:06 GMT Business & Finance Retail & Fashion