<![CDATA[Pressat Main Newswire]]> https://pressat.co.uk/rss/ <![CDATA[Pressat Main Newswire]]> https://pressat.co.uk/media/site/logo.png https://pressat.co.uk/rss/ en-gb Copyright: (C) Pressat Pressat <![CDATA[ PerDM Hosted Black Tie Cigar and Caviar Event for Suppliers at Bulgari Hotel London ]]> https://pressat.co.uk/releases/perdm-hosted-black-tie-cigar-and-caviar-event-for-suppliers-at-bulgari-hotel-london-ee9cd53dc4c602025b287f2d70d398d4/ https://pressat.co.uk/releases/perdm-hosted-black-tie-cigar-and-caviar-event-for-suppliers-at-bulgari-hotel-london-ee9cd53dc4c602025b287f2d70d398d4/ Wednesday 26 March, 2014
Marketing agency PerDM host a Black Tie Cigar and Caviar event at the prestigious Bulgari Hotel. The event was held to celebrate the successes of selected owners of sales and marketing firms

Last month, PerDM exclusively hosted a ‘Black Tie Cigar and Caviar Event’ at the luxurious cigar lounge at the Bulgari Hotel in Knightsbridge, London. The event was especially for selected business owners of successful sales and marketing companies; those who have been pivotal to the growth of business in 2013 so exceptional efforts can be celebrated. The event was also used to discuss growth plans for 2014 in the relaxed granite clad lounge.

Sharp, masculine and draped in dark, low-energy hues, the London’s Bulgari Hotel is loocated in Knightsbridge on the edge of Hyde Park, and is both a haven of calm in the centre of the city and yet under a minute’s walk from such landmarks as the famous Harrod’s department store. Since the hotel’s opening in 2012, the Bulgari has set new standards among the luxury hotels of the British capital. The elegant contemporary architecture of the Bulgari and the hotel’s legendary flair for design are matched by class-leading quality of service.

The event hosted by PerDM was held exclusively in the welcoming and spacious cigar lounge, which features hone black granite floors and a fireplace of black cortain steel and granite - which proved a perfect venue for discrete business meetings and exclusive private celebrations. Theses private rooms boast fabric covered walls and exquisitely set tables and have been described as giving a sense of what it must be like to dine inside a giant jewelry box. The hotel also offers the Edward Sahakian Cigar Shop and an adjacent Sampling Lounge, a comfortable and relaxed environment for up to 20 guests of the cigar shop to smoke their cigars.

During the event, PerDM’s guests were able to make a selection from cigar magnate Edward Sahakian’s personal collection (including the rare Cuban Davidoff Dom Pérignon and Partagás No. 4 Reserva and top-tier classics such as Hoyo de Monterrey Epicure No. 2 and Romeo Y Julieta Churchill). The relaxed atmosphere allowed the attendees to discuss key targets for sales partner companies for the year ahead. PerDM believe that all business organizations should have written targets that are an integral part of a business plan. Key targets can describe what companies plan to accomplish in terms of market share, growth and profitability. Businesses should aim to have goals that are specific, measurable, attainable, relevant and timely.

‘We decided to hold this event to celebrate performances from top business owners in the sales and marketing industry,’ said Ian Attwood, Director of PerDM. ‘We recognise the importance to celebrate such successes and like to make examples of businesses owners who are continuing to dominate the industry,’ added Mr Attwood.


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http://www.pdmcontact.com/ 26 Mar 2014 09:29:53 GMT Business & Finance Media & Marketing
<![CDATA[ PerDM Delivers Global Marketing Reach By Utilising Local Talent ]]> https://pressat.co.uk/releases/perdm-delivers-global-marketing-reach-by-utilising-local-talent-70cf8244bca66ac6e7d3367151a788e9/ https://pressat.co.uk/releases/perdm-delivers-global-marketing-reach-by-utilising-local-talent-70cf8244bca66ac6e7d3367151a788e9/ Tuesday 10 December, 2013
PerDM reports that the use of talent in local markets has been instrumental to the firm’s development of a global marketing strategy. The field marketing agency was established in the UK in 2005 and has since expanded throughout Europe and North America.

PerDM provides clients with nationwide and international reach at a local level with the use of satellite offices in each local market recruiting local people with local knowledge. Director Ian Attwood discloses that development of the company in overseas markets would have been ‘near impossible’ without the aid of local, ‘on the ground’ sales forces. “Field marketing is an intrinsically personal experience as it involves dealing with customers on a one-to-one or small group basis,” says Ian Attwood, Director of PerDM. “The potential disadvantage of doing business overseas is that we can often miss out on cultural nuances and customs that are second nature to a local person. The local sales force enables us to build rapport and trust much faster than if we were solely relying on UK talent.”

PerDM reports that overseas expansion by UK firms is on the increase. The Office of National Statistics’ 2012 report ‘Foreign Direct Investment Involving UK Companies’ revealed that 2011 overseas investments by UK companies grew to £68.2 billion, the highest level since 2008. More recently, HM Revenue & Customs reported an increase in UK exports of £0.2 billion between September 2012 and August 2013; however the UK trade gap between imports and exports is still the largest on record at 42.1%. PerDM Director Ian Attwood recommends the use of local sales and customer service representatives in new markets in order to maximize growth opportunities. “The value of local knowledge cannot be overstated. In addition to the language and cultural benefits, local representatives bring in their own networks of contacts who may become future customers, allowing us to tap a resource that could otherwise be unattainable,” says Ian Attwood, Director of PerDM.

The quality of the marketing service provided by PerDM, and the firm’s knowledge of extensive markets is due to strong network of contacts ‘on the ground’ through local sales forces. PerDM also cites the importance of ‘giving back’ to local communities by providing jobs and opportunities to local communities. As highlighted in Richard Branson’s Entrepreneur article ‘Community Building to Grow Your Business’, brands with a strong local presence stand out in a crowded marketplace. PerDM Director Ian Attwood suggests that local community involvement may contribute to lessening the UK’s trade gap. “The strategy of global reach through local solutions could raise the profile of UK trade overseas. If UK businesses demonstrate a positive presence in international markets, there will be more incentive for foreign investment in the UK,” says Ian Attwood, Director of PerDM.

PerDM is a field marketing agency specialising in B2B and B2C client representation, working with firms in the telecommunications, finance, non-profit, entertainment and cosmetics industries.

Sources:

https://www.uktradeinfo.com/statistics/euoverseastrade/Pages/EuOTS.aspx

http://www.ons.gov.uk/ons/rel/fdi/foreign-direct-investment/2011-sb/stb-fdi-2011.html

http://www.entrepreneur.com/article/226219


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http://www.pdmcontact.com/ 10 Dec 2013 08:27:17 GMT Media & Marketing Travel & Tourism
<![CDATA[ PerDM Prepared for Changes to EU Data Protection Rules ]]> https://pressat.co.uk/releases/perdm-prepared-for-changes-to-eu-data-protection-rules-fe380d4e26c9a3b4322ef3d22b940571/ https://pressat.co.uk/releases/perdm-prepared-for-changes-to-eu-data-protection-rules-fe380d4e26c9a3b4322ef3d22b940571/ Thursday 20 June, 2013
PerDM has updated its data protection policy in line with the EU’s proposed Data Protection Regulation. The outsourced field marketing and sales firm expects increased demand for its services once the new regulations are implemented.

The European General Data Protection Regulation represents the most significant change to data protection in the UK and EU since 1995. Once adopted, it will have the force of law across all 27 EU states, giving uniformity of data protection laws across all member states and significantly increasing penalties for non-compliance. PerDM reports that the regulations will include the right to ‘opt-in’ to marketing such as direct mail, the restriction of consumer profiling and data collection, and the ‘right to be forgotten’ whereby individuals can request the deletion of their personal data from a company’s records. Fines for a serious breach of the regulations can be from €250,000 - €1,000,000 or 2% of global turnover.

About PerDM: http://www.pdmcontact.com

PerDM reports that their data storage and reporting processes are up to date, and that their new strategy will cover the sections of the Data Protection Regulation the ‘right to be forgotten’, the ‘right to erasure’, and the ‘right to data portability’. A strategy has been drafted which covers topics such as data classification, retention, collection, destruction, storage and search. PerDM’s data policy covers all mechanisms by which data is collected, including via iPads at the point of sale, via 3rd party call centres and paper records.

PerDM anticipates that the new regulations will further increase demand for their field marketing services. The Direct Marketing Association (DMA) has expressed concern that the new regulations will restrict marketers from practices such as data collection and consumer profiling, making targeted advertising much more difficult. The DMA forecasts a cost to UK businesses of £47 billion in lost sales and regulatory costs. As the proposed legislation makes few references to face to face sales and field marketing, PerDM expects increased demand as businesses are forced to look at different methods of customer acquisition. Ian Attwood, Director at PerDM explains: “We see such changes even more prohibitive for data mining and this further restricts traditional channels such as direct mail, email solicitation and outbound telesales. With fewer marketing options at disposal, the profile of direct customer acquisition, in particular face to face, will rise even more. Face to face customer interaction already provides a stronger ROI than many traditional forms of marketing and this will only increase as further restrictions and costs are laid at the door of traditional marketers.”

Founded in the UK in 2005, PerDM provides outsourced field marketing services for clients in the telecommunications, finance, charity and entertainment industries.

Sources:
http://www.computerweekly.com/guides/Essential-guide-What-the-EU-Data-Protection-Regulation-changes-mean-to-you
http://www.dma.org.uk/news/dma-launches-data-protection-toolkit-businesses-tackle-eu-data-changes


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http://www.pdmcontact.com/ 20 Jun 2013 09:42:40 GMT Business & Finance Public Sector & Legal
<![CDATA[ PerDM Obtain a Strategic Market Position through Field Marketing in UK and Ireland ]]> https://pressat.co.uk/releases/perdm-obtain-a-strategic-market-position-through-field-marketing-in-uk-and-ireland-58c845444dc2dfa3bed53f85810054de/ https://pressat.co.uk/releases/perdm-obtain-a-strategic-market-position-through-field-marketing-in-uk-and-ireland-58c845444dc2dfa3bed53f85810054de/ Monday 18 February, 2013
PerDM achieve growth through their strategic market position. The firm are leading the way in the outsourced field marketing industry where they have added value and improved customer loyalty for their growing portfolio of clients.

PerDM promise clients an improved strategic market position which will increase their ability to achieve higher profitability and growth. ‘Many of our clients approach us with the question, ‘Can you extend our marketing reach to customers that are not responding to our digital marketing campaigns in a way that will lead to improved awareness of our brand and more sales?, the answer is a simple and resounding yes’ says PerDM’s Director Ian Attwood.

High performing, value-creating companies have learned how to tie together the principles of customer preference, producer economics, and corporate finance so that they understand where and how expanded operations and increased market share pay off for their business. In short, PerDM have captured an effective Strategic Market Position with their field marketing approach.

PerDM know where field marketing will build competitive strength and profitability and where it will not. The company's tailored communication programmes are able to fulfil the needs of clientele in a range of environments, from client retail branches, shopping arcades, railway concourses, small businesses or customers homes. PerDM can equally provide a nationwide integrated communications campaign or a more discrete, acutely focused, specific branch or post code-based campaign.

Field Marketing services are growing in popularity and are available through many businesses, therefore what is it that makes PerDM stand out from the crowd? PerDM are unique due to their network of suppliers throughout the UK and Ireland, the firm have representation in 56 markets. Their incredible market reach combined with their personalised face-to-face field marketing approach makes them the largest outsourced field marketing firm in the UK and Ireland.

‘The markets we are able to target increase every quarter. We have plans to enter a further 10 cities throughout 2013 in order to extend our reach further and offer further options for our portfolio of clients. Reaching customers via a face-to-face interaction allows us to build stronger relationships which in turn leads to higher volumes of quality lead generation and loyalty to our client’s brands’ adds Ian Attwood, Director at PerDM.

Testing and monitoring campaign performance, then using that data to shape their field marketing strategy to meet the needs of potential customers has allowed PerDM to move into new sectors with confidence and obtain the strategic position they hold in today’s competitive marketing industry.


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http://www.pdmcontact.com/ 18 Feb 2013 10:01:43 GMT Business & Finance Media & Marketing