<![CDATA[Pressat Main Newswire]]> https://pressat.co.uk/rss/ <![CDATA[Pressat Main Newswire]]> https://pressat.co.uk/media/site/logo.png https://pressat.co.uk/rss/ en-gb Copyright: (C) Pressat Pressat <![CDATA[ Engine Creative Reveals Groundbreaking Research on the Role of AI in the Creative Industry ]]> https://pressat.co.uk/releases/engine-creative-reveals-groundbreaking-research-on-the-role-of-ai-in-the-creative-industry-3f7d1c0987bb5533621e7166742be9b5/ https://pressat.co.uk/releases/engine-creative-reveals-groundbreaking-research-on-the-role-of-ai-in-the-creative-industry-3f7d1c0987bb5533621e7166742be9b5/ Monday 3 April, 2023

NORTHAMPTON, UK - 03 APRIL 2023 - In a first-of-its-kind study, one of the UK's leading creative agencies, Engine Creative, has unveiled comprehensive research exploring the impact of artificial intelligence (AI) on the creative industry. This groundbreaking report analyses the opinions, experiences, and predictions of creative professionals in a rapidly evolving landscape driven by AI technology.


Key findings:


The creative industry is highly aware of AI's presence and potential impact71.7% of creatives believe AI will improve or streamline their workflow74.3% of creatives expect AI to impact their roles within the next decadeOnly 6.2% of respondents strongly agreed that AI threatens their job securityOpinions on AI's long-term potential are divided, but the majority are cautiously optimistic

The study, which surveyed creatives across various roles, ages, and industries, provides unprecedented insights into the attitudes, concerns, and expectations surrounding AI in the creative space. Results indicate that the majority of professionals recognise AI's transformative potential, with 62% believing that those who do not adopt AI will be left behind by their competitors.


While the future of AI in the creative industry remains uncertain, many professionals see the technology as an unstoppable force. "It's inevitable, and everyone should start thinking about it," said one respondent. The study also found that creatives who use AI more frequently have a more positive outlook on its potential, suggesting that firsthand experience leads to increased optimism.


Despite the widespread recognition of AI's potential, many creatives remain sceptical about the quality of AI-generated content. Nearly half (48.7%) believe that AI will never surpass the quality of human-produced content.


To delve deeper into these findings, Engine Creative has published a comprehensive white paper, titled "The Impact of AI on the Creative Industry," which provides a wealth of insights, opinions, and statistics. The white paper is available for download below.Download the whitepaper here.


For more information on this research, please visit enginecreative.co.uk. For media inquiries, contact adam.robinson@enginecreative.co.uk.


About Engine Creative


Engine Creative is one of the UK's most innovative creative agencies, dedicated to pushing the boundaries of digital innovation and design. With a focus on emerging technologies, the agency helps clients navigate the ever-changing digital landscape and create engaging, impactful experiences for their audiences. For more information, please visit www.enginecreative.co.uk.





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http://www.EngineCreative.co.uk 03 Apr 2023 13:24:37 GMT Business & Finance Computing & Telecoms Consumer Technology Entertainment & Arts Government Media & Marketing Retail & Fashion
<![CDATA[ Bic®Kids unleashes digital creativity for kids with the unique DrawyBook gaming experience ]]> https://pressat.co.uk/releases/bicrkids-unleashes-digital-creativity-for-kids-with-the-unique-drawybook-gaming-experience-49ec7020abaf45cd3bfdc9552017d442/ https://pressat.co.uk/releases/bicrkids-unleashes-digital-creativity-for-kids-with-the-unique-drawybook-gaming-experience-49ec7020abaf45cd3bfdc9552017d442/ Wednesday 6 April, 2016
Bic®Kids has launched a unique storytelling app which lets children bring their drawings to life with magical augmented reality games.

Thanks to the 'Draw and Scan' feature in the DrawyBook app, children can watch their drawings on paper come to life and become part of their own unique version of an interactive story!

Created and developed by leading digital products and creative services agency Engine Creative, all DrawyBook stories are jam-packed full of great games where they can earn stars and unlock even more great features to help them develop their imagination through play.

A unique way to learn for a new generation of readersMore than just an app, DrawyBook is a fun and interactive multi-channel learning experience for children and has been designed to appeal to a new digitally connected generation.

According to research by Childwise, children spend six hours or more a day on screens* and are a new generation of learners who have only ever known a highly connected digital world. In close collaboration with Engine Creative, BIC has embraced this growing trend by creating a learning platform for 5 to 10 year olds driven by interactive stories that helps them develop their motor skills and creativity at the same time as providing them with engaging and educational screen time.

Rich, interactive learning experiences underpin all DrawyBook activities; in the first DrawyBook story, 'Marty and the Alien', children are encouraged to explore the solar system and learn about the characteristics of each planet as they take a journey into space with a friendly alien.

Blurring the lines between the real and digital worldsThe DrawyBook app is the first project to be created and developed for Bic®Kids by the UK's leading augmented reality agency Engine Creative who were appointed following a competitive pitch. Experts in bringing together emerging technology and creativity, Engine Creative has handled all aspects of the complex DrawyBook project from concept development, through to character design, app development and deployment.

Creative Director, Dan Smith, comments on the concept behind DrawyBook:“With the Bic®Kids DrawyBook app we wanted to place the child at the heart of the digital experience and give them as many opportunities as we could to use their creativity and imagination. To do this the whole experience had to be playful and so the app is full of games and has a reward mechanism which all children will recognise from the games they're already playing on their mobiles and tablets.

We've really tried to blur the lines between the real and digital worlds with DrawyBook. Whereas the app lets children bring their hand drawn creations into the digital world, the DrawyBook colouring books will let children bring the physical book to life with animations, augmented reality games and audio narration of the stories."

More than just a great app for today's connected kidsAs well as the free to download DrawyBook app, Bic®Kids are producing a printed colouring book which allows children to scan pages to trigger animations, games and audio narration through the DrawyBook app using augmented reality.

The colouring book packs will also include a set of 12 magic colouring pens and parents will be able to extend the DrawyBook learning experience by downloading free resources online. Additional stories are currently being created following a successful launch of the the DrawyBook experience in Paris to a select audience of journalists and bloggers.

Unlike other colouring apps, the Bic®Kids DrawyBook gaming experience is based on an original story written by rising star in children's literature, Elissa Elwick. The original story combined with the ability for children to personalise the experience and the range and quality of augmented reality games and educational activities, make the DrawyBook app a truly market leading digital experience.

Elissa Elwick describes the unique creative process:

“Working in partnership with leading digital creative agency Engine Creative has been great fun and an extremely rewarding collaboration. In contrast to my usual format of picture books, it's been an exciting challenge using emerging technology such as augmented reality to bring storytelling to life in a unique way for a new generation of readers."

The UK version of the DrawyBook app is available to download for free now on iTunes and Google Play.

The UK Launch Event for the Bic®Kids DrawyBook app is taking place on Wednesday the 6th of April from 12:30pm to 7pm at The Ice tank in Covent Garden.

*The Connected Kids report, Childwise 2015

All press enquires please to Press@EngineCreative.co.uk

www.EngineCreative.co.uk

www.bickids.com/uk

About Engine Creative

We are experts in bringing brands to life through digital innovations such as augmented reality (AR), mobile brand strategy and bespoke app development for brands. We believe in people-first technology and explore new ways for different audiences to experience and interact with brands.

At Engine Creative, we kick start digital transformation for brands and products.

We have specific expertise working with digital innovations to build user engagement with our clients' brands with achievements including:

- Launching the world's first fully augmented magazine (TopGear, Dec 2011)

- Creating the first fully augmented reality album cover for a UK band (Ting Tings, Feb 2012)

- FIPP Digital Innovators Summit Editor's & Readers Award (TopGear augmented magazine)

- Drum Marketing Award for Brand Development Strategy (Bauer Media heat mobile strategy, May 2013)

- RAR Award and RAR Digital Awards for Creativity & Innovation (June 2014)

- TTE Award for Best AR platform for Engine Creative's innovative AR platform, Reality Engine (October 2015)

- Launch of unique Bic®Kids DrawyBook app and learning tools (February 2016)

Engine Creative is currently working with global brands including Barclaycard, Camelot and the BBC on building consumer engagement through digital innovations.




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http://www.EngineCreative.co.uk 06 Apr 2016 09:14:46 GMT Children & Teenagers Consumer Technology Education & Human Resources Entertainment & Arts Media & Marketing Retail & Fashion
<![CDATA[ Get a peek into the future using interactive hoardings and augmented reality ]]> https://pressat.co.uk/releases/get-a-peek-into-the-future-using-interactive-hoardings-and-augmented-reality-55c39a138321ab25c820a1c16b3edfc0/ https://pressat.co.uk/releases/get-a-peek-into-the-future-using-interactive-hoardings-and-augmented-reality-55c39a138321ab25c820a1c16b3edfc0/ Monday 8 June, 2015

With a new housing development in Warrington, the developers decided to let locals see through the hoarding to get a peek into the future using augmented reality.

Hive is a new housing development in Warrington that is committed to delivering a unique rental experience for its customers, combining the best use of technology with a truly personal service.

A unique glimpse inside the homes using augmented realityWhilst the building works are in progress on Hive's first development in Warrington, potential customers can scan the hoarding surrounding the site to get a unique glimpse inside the homes. All anyone needs is a smartphone and the free Ogle app to scan the hoarding to reveal a preview of the new homes.

This unique communications approach will continue at Hive events across Warrington where augmented reality will enable prospective renters to place themselves in a new Hive home. All augmented reality experiences have social built-in with the key objective of creating a real social media buzz about Hive and their unique take on the rental market.

Attracting a new type of rental audienceWith the UK rapidly turning into a nation of renters driven by the inability to afford soaring house prices, it is clear that the innovative, mobile-first approach to marketing taken by Hive will be key to attracting a new type of rental audience to a new type of rental experience.

With augmented reality, Hive has found a unique way to build its brand and create meaningful digital connections.

About Engine CreativeWe are experts in delivering our clients measurable results through immersive Augmented Reality (AR) brand experiences.

We have specific expertise working with digital innovations to build user engagement with our clients' brands with achievements including:

- Launching the world's first fully augmented magazine (TopGear, Dec 2011)

- Creating the first fully augmented reality album cover for a UK band (Ting Tings, Feb 2012)

- FIPP Digital Innovators Summit Editor's & Readers Award (TopGear augmented magazine)

- Drum Marketing Award for Brand Development Strategy (Bauer Media heat mobile strategy, May 2013)

- RAR Award and RAR Digital Awards for Creativity & Innovation (June 2014)

- Reality Engine augmented reality and location aware platform launched (November 2014)

Engine Creative is currently working with Tesco, Coca-Cola, Lacoste, PizzaHut, Disney, Mazda and Thorntons on building consumer engagement through digital innovations.

About OgleOgle is a mobile augmented reality and context aware advertising app developed by Engine Creative that enables brands to integrate engaging and meaningful digital experiences into print, packaging and the real world. Global brands currently using Ogle to launch and measure their AR campaigns including:

- Visa

- Pizza Hut

- Reebok

- KFC

- HSBC

- New Look

- Ford

- Getty Images

- Harvey Nichols

Ogle connects customers and shoppers to the world's biggest brands via augmented reality, location and proximity awareness through their mobile or tablet devices. These rich and interactive connections are made with brands most valuable real world assets - their products, publications, advertising and retail spaces.




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http://www.EngineCreative.co.uk 08 Jun 2015 10:19:16 GMT Consumer Technology Home & Garden Manufacturing, Engineering & Energy Retail & Fashion Transport & Logistics
<![CDATA[ Mel B and Dynamo bring some augmented magic to the Christmas edition of Grazia magazine ]]> https://pressat.co.uk/releases/mel-b-and-dynamo-bring-some-augmented-magic-to-the-christmas-edition-of-grazia-magazine-4083ea48e17aa770b4ba115b9be801eb/ https://pressat.co.uk/releases/mel-b-and-dynamo-bring-some-augmented-magic-to-the-christmas-edition-of-grazia-magazine-4083ea48e17aa770b4ba115b9be801eb/ Wednesday 17 December, 2014

The team at Grazia have taken the classic Christmas Special idea to new digital heights this year with the launch of the Grazia Extra augmented reality app.

The app is a must-have mobile companion app for the printed magazine and enables readers to unlock exclusive behind-the-scenes videos, extra interviews and special interactive features. Grazia readers simply have to download the free app and scan the Christmas edition of the magazine and, with a bit of augmented reality magic, watch the pages come to life!

Exclusive augmented reality contentExclusive content only available to Grazia Extra users includes some real life magic to go with the augmented reality magic as magician Dynamo performs a special card trick just for Grazia readers. Users can also view behind the scenes video of Mel B's cover shoot plus a special Christmas message from the ex-Spice Girl.

Grazia Extra also gives its users quick and easy access to all of the latest fashion news, beauty tips and women's opinion with GraziaDaily.co.uk content integrated into the app.

Building mobile connections using augmented realityThe Bauer Media editorial team behind Grazia has once again teamed up with leading augmented reality agency Engine Creative to deliver the app and augmented reality experiences in time for the hugely popular Christmas edition.

Jane Bruton, editor in chief of Grazia magazine, comments:"We're delighted with the new Grazia Extra app created by Engine Creative, it's enabled us to offer readers interactive AR content as part of our bumper Christmas issue including a festive message from our cover star Mel B, exclusive unseen pictures and an amazing card trick from magician, Dynamo."

Bauer Media's first augmented reality app, heat extra, has already seen huge success with over 150k downloads, more than 100k plays of the huge heat quiz and nearly a third of a million views of heatworld content through the app in under a year. The Bauer Media team are looking to replicate this success for Grazia and build meaningful mobile connections with their readers by using augmented reality and exclusive content.

Grazia Extra is the latest app to be powered by Engine Creative's unique augmented reality and location aware platform, Reality Engine. Reality Engine is already powering the Tesco Discover app as well as heat extra and enables brands, publishers and agencies to create, launch and measure rich augmented reality experiences.

------------------------------

About Engine CreativeWe are experts in delivering our clients measurable results through immersive Augmented Reality (AR) brand experiences.

We have specific expertise working with digital innovations to build user engagement with our clients' brands with achievements including:

- Launching the world's first fully augmented magazine (TopGear, Dec 2011)

- Creating the first fully augmented reality album cover for a UK band (Ting Tings, Feb 2012)

- FIPP Digital Innovators Summit Editor's & Readers Award (TopGear augmented magazine)

- Drum Marketing Award for Brand Development Strategy (Bauer Media heat mobile strategy, May 2013)

- RAR Award and RAR Digital Awards for Creativity & Innovation (June 2014)

- Reality Engine augmented reality and location aware platform launched (November 2014)

Engine Creative is currently working with Tesco, Coca-Cola, Lacoste, PizzaHut, Disney, Mazda and Thorntons on building consumer engagement through digital innovations.

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http://www.EngineCreative.co.uk 17 Dec 2014 18:09:23 GMT Christmas Women & Beauty
<![CDATA[ ‘Smart packaging’ solutions for connected shoppers ]]> https://pressat.co.uk/releases/smart-packaging-solutions-for-connected-shoppers-5b5579812b7c866083b1de4be8db8c91/ https://pressat.co.uk/releases/smart-packaging-solutions-for-connected-shoppers-5b5579812b7c866083b1de4be8db8c91/ Wednesday 3 September, 2014

Leading digital innovations agency Engine Creative has developed a suite of services which enable brands to create 'smart packaging' solutions for today's connected shoppers.

The 'smart packaging' solutions enable brands in the retail and consumer goods sector to deliver engaging and useful digital content directly through their packaging or products. This turns the products into unique digital brand touch points, increasing their value to consumers and providing brands with a mechanism to measure product interaction post-purchase.

Connected products for smarter shoppers

Engine Creative are currently working on a number of real world implementations of their ‘smart packaging’ service across various sectors. This includes embedding beacon technology into high value goods for security tracking and using object recognition and 3D visualisation to provide interactive ‘how to’ guides for technical household products such as washing machines or vacuum cleaners.

Advanced Augmented Reality solutions

The technology which underpins the ‘smart packaging’ solutions has evolved from the Augmented Reality (AR) work carried out by the agency with some of the UK’s largest retailers. After successfully creating AR enabled packaging for Tesco's 'Big Night In' ready meal range, the team at Engine Creative realised the huge potential for providing digital content to enhance a variety of packaging solutions. Strategic Director Andy Wise explains the progression from AR to ‘smart packaging’:

"As an agency with huge experience in the AR sector, we're looking to move forward from a position where Augmented Reality is seen as just a but of fun to a place where it is perceived as a really useful bridge between the physical and digital worlds.

With the Internet of Things already making its way into everyday life for consumers we wanted to provide our clients in the retail and FMCG sectors with a set of smart packaging solutions that enable them to tap into the opportunities here and now.

When working with clients we start by finding unique consumer insights relating to the product or packaging we are working with. This enables us to define exactly what would be genuinely useful for consumers whether it is educational, instructional or functional.

We’re currently working on a solution which enables shoppers to scan multiple products they pick out of their store cupboards or fridge to get inspiration for recipes. This is the perfect use of advanced AR to provide useful and relevant information in an intuitive way for consumers.”

Integrating ‘smart packaging’ into branded apps

The functionality being developed for ‘smart packaging’ solutions goes far beyond image recognition and includes location geofencing, 3D CAD data tracking, proximity via beacons, environment tracking, object recognition and heat and motion sensors. Engine Creative are developing ways of embedding the technology into existing apps as well as developing bespoke branded apps for mobile and tablet devices.

The Engine Creative team is currently running workshops and working on prototyping projects to help brands define and implement how ‘smart packaging’ solutions can be delivered. With meetings already lined up with some of the UK's leading retailers, Engine Creative are looking to build more strategic relationships with key partners in the retail and consumer goods market.

Interested parties should contact SmartPackaging@EngineCreative.co.uk or call the agency directly for further information.


About Engine Creative

We are experts in delivering our clients measurable results through immersive Augmented Reality (AR) brand experiences.

We have specific expertise working with digital innovations to build user engagement with our clients' brands with achievements including:

- Launching the world's first fully augmented magazine (TopGear, Dec 2011)

- Creating the first fully augmented reality album cover for a UK band (Ting Tings, Feb 2012)

- FIPP Digital Innovators Summit Editor's & Readers Award (TopGear augmented magazine)

- Drum Marketing Award for Brand Development Strategy (Bauer Media heat mobile strategy, May 2013)

- RAR Award and RAR Digital Awards for Creativity & Innovation (June 2014)

Engine Creative is currently working with Tesco, Coca-Cola, Lacoste, PizzaHut, Disney, Mazda and Thorntons on building consumer engagement through digital innovations.




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http://www.EngineCreative.co.uk 03 Sep 2014 10:14:05 GMT Consumer Technology Retail & Fashion Food & Drink
<![CDATA[ Procter & Gamble and Tesco team up to deliver immersive mobile experience ]]> https://pressat.co.uk/releases/procter-gamble-and-tesco-team-up-to-deliver-immersive-mobile-experience-844c0a5e4cc65b87b7277339ee891cd2/ https://pressat.co.uk/releases/procter-gamble-and-tesco-team-up-to-deliver-immersive-mobile-experience-844c0a5e4cc65b87b7277339ee891cd2/ Thursday 31 July, 2014

Procter & Gamble (P&G), Tesco and Alton Towers Resort have teamed up with Engine Creative to launch a new AR 3D experience which enables users to explore the magical world of CBeebies Land (now open at the Alton Towers Resort) on their mobile.

The Augmented Reality (AR) experience is triggered via in-store POS which is available throughout Tesco stores. This latest brand collaboration for the Tesco Discover AR platform is part of the wider P&G campaign with CBeebies Land, which was developed by Mediator, a leading partnerships and promotions agency. The latest wave of activity is released to coincide with the school Summer holidays and rewards consumers with a free promotional voucher entitling them to 2 x 1/2 price entries, by purchasing any one of a range of P&G products. 

The AR experience allows CBeebies Land to magically come to life in 3D before your eyes and has something for everyone https://vimeo.com/102111484 Children are able to experience a POV video of the Postman Pat Parcel Post ride and also have their photo taken alongside the In The Night Garden Magical Boat Ride. For mum and dad, there are a range of incentives to participate including a ‘tweet to win’ competition.

Delivering engaging and useful Augmented Reality

Major global consumer brands including Coca-Cola and Disney have already made a commitment to developing engaging and useful AR content on the Tesco Discover AR platform as Augmented Reality continues to grow into an essential channel for forward thinking brands.

Tesco’s Mark Cody comments on the growing value of their own brand Augmented Reality initiative:

“Tesco Discover enables our brand partners to connect with our shoppers through useful and engaging digital content. This interaction can be in the context of our retail stores, on products and across all of our magazines.

Our 360° approach to AR enables us to turn our stores and publications into retail theatre with immersive experiences that provides our customers access to deeper product information across our range. Since we activated the augmented channel via the Tesco Discover AR platform we have seen steady growth in user numbers and significant engagement times compared to other forms of digital media - 3 to 6 minutes on average depending on the activity.”

Alton Towers Resort's Annette Middleton comments ion the value of AR to the attraction: "We recognise the importance of AR technology for its ability to extend the Alton Towers Resort experience on and off-park. We're excited to have CBeebies Land bought to life in this way, as it allows us to showcase our great new attraction coupled with a compelling promotional entry offer to provide our guests with the best possible value."

Reinventing the retail experience

Tesco have taken the lead in the retail sector by enabling their customers to connect the physical world to the internet using their Tesco Discover AR platform. Whilst other major retailers play catch up, Tesco continues to reinvent the retail experience using Augmented Reality technology in our increasingly connected world.


About Engine Creative

We are experts in delivering our clients measurable results through immersive Augmented Reality (AR) brand experiences.

We have specific expertise working with digital innovations to build user engagement with our clients' brands with achievements including:

- Launching the world's first fully augmented magazine (TopGear, Dec 2011)

- Creating the first fully augmented reality album cover for a UK band (Ting Tings, Feb 2012)

- FIPP Digital Innovators Summit Editor's & Readers Award (TopGear augmented magazine)

- Drum Marketing Award for Brand Development Strategy (Bauer Media heat mobile strategy, May 2013)

- RAR Award and RAR Digital Awards for Creativity & Innovation (June 2014)

Engine Creative is currently working with Tesco, Coca-Cola, Lacoste, PizzaHut, Disney, Mazda and Thorntons on building consumer engagement through digital innovations.

About Mediator:

Mediator is a young, independent marketing communications agency with a background in creating partnership campaigns that punch well above their weight. We work with a wide range of clients, all of whom have a variety of business challenges, which need very different solutions. We use a combination of industry smarts, strategic rigour, bespoke software (Partnership Engine™) and creative flair to get to the heart of the problem. All of that, coupled with an energetic team who are as good at delivery as they are at planning, makes for hard working campaigns that reach people in any number of ways: be it on-pack, digital, social media or experiential, to name but a few.

We're smart, strategic, fleet of foot and our clients love us for solving their problems with a mixture of creativity, innovation and large dollops of elbow grease.

Current clients include: UKTV, Superdrug, Haven, Zipcar and Alton Towers Resort.

About CBeebies Land:

Home yo a range of themed rides, attractions and live entertainment, CBeebies Land is set to be a completely immersive experience for children and families and will be a fun and safe environment for pre-schoolers to play and learn. Young guests can meet the Veggies in Mr Bloom's Allotment, make custard pies in Justin's House Pie-O-Matic Factory and ride the Numtums Number-Go-Round. Also featuring live shows and entertainment hosted at the Big Fun ShowTime venue, shows will include Mike the Knight, The Zingzillas and Nina & The Neurons. Children can meet their favourite characters from In the Night Garden, Postman Pat and Tree Fu Tom.

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe's Number ! and the world's second-largest visitor attraction operator, Merlin now operates 104 attractions, 10 hotels/3 holiday villages in 22 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 20,000 + employees.

Among Merlin's attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, WILD LIFE Sydney Zoo, Sydney Tower Eye and SKYWALK.  All brands which are distinctive, challenging and innovative - and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.




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http://www.EngineCreative.co.uk 31 Jul 2014 09:00:42 GMT Children & Teenagers Retail & Fashion
<![CDATA[ Lacoste reinvents the digital shopping experience ]]> https://pressat.co.uk/releases/lacoste-reinvents-the-digital-shopping-experience-fd3b82c35f2054bdceb8a9f67ed42f88/ https://pressat.co.uk/releases/lacoste-reinvents-the-digital-shopping-experience-fd3b82c35f2054bdceb8a9f67ed42f88/ Monday 21 July, 2014

Lacoste has launched a new app which allows shoppers to try on their new range of LCST trainers using Augmented Reality (AR) technology.

The AR shopping experience is the first to combine 3D product scanning and Augmented Reality to deliver a unique digital shopping experience. Developed by leading digital innovations agency Engine Creative, the mobile app uses in-store POS to trigger interactive 3D product models of the entire LCST range.

Virtual fitting experience

Users simply place their foot on the in-store floor graphic and scan it with their smartphone to view the trainers snuggly superimposed around their foot. They can explore the details and swipe to reveal new trainers in the range. And, of course, users can purchase directly through the app or share images via social media.

Building digital engagement

Engine Creative’s Managing Director, Matt Key, explains how Lacoste are building strong digital engagement experiences with their customers through Augmented Reality in the retail space:

“Augmented Reality offers retailers a new way of delivering immersive digital experiences in the real world. The LCST app uses AR to provide shoppers an easy way of checking out the new trainer range without having to wait for a shop assistant or take the time to take off their old shoes.

It’s perfect for the young target audience and can be used in Lacoste stores as well as in concessions to differentiate LCST from other brands.

The LCST app can also be easily updated to include new products, enabling Lacoste to build a long term relationship with users on their mobiles.”

Digital innovations for a connected world

Engine Creative’s work with the Pentland Group on the LCST app is the latest in a range of digital innovations created for the retail and consumer goods market. The digital agency is committed to developing engaging experiences for a consumers and helping brands get to grips with how consumers interact with the Internet of Everything in an increasingly connected world.

About Engine Creative

We are experts in delivering our clients measurable results through immersive Augmented Reality (AR) brand experiences.

We have specific expertise working with digital innovations to build user engagement with our clients' brands with achievements including:

- Launching the world's first fully augmented magazine (TopGear, Dec 2011)

- Creating the first fully augmented reality album cover for a UK band (Ting Tings, Feb 2012)

- FIPP Digital Innovators Summit Editor's & Readers Award (TopGear augmented magazine)

- Drum Marketing Award for Brand Development Strategy (Bauer Media heat mobile strategy, May 2013)

- RAR Award and RAR Digital Awards for Creativity & Innovation (June 2014)

Engine Creative is currently working with Tesco, Coca-Cola, Lacoste, PizzaHut, Disney, Mazda and Thorntons on building consumer engagement through digital innovations.




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http://www.EngineCreative.co.uk 21 Jul 2014 09:18:42 GMT Media & Marketing Retail & Fashion
<![CDATA[ Experimental Number Dub game helps award winning agency build digital connections between brands and consumers ]]> https://pressat.co.uk/releases/experimental-number-dub-game-helps-award-winning-agency-build-digital-connections-between-brands-and-consumers-6f6ce9cf88797e406930cff62702dcbb/ https://pressat.co.uk/releases/experimental-number-dub-game-helps-award-winning-agency-build-digital-connections-between-brands-and-consumers-6f6ce9cf88797e406930cff62702dcbb/ Monday 14 July, 2014

This week saw the launch of Number Dub, a super-addictive finger tapping memory game like no other. Engine Creative’s latest app from their Engine Lab initiative is inspired by the sounds of Dubstep and the visual style of early 80s video games.

Tasked with conceptualising and delivering a unique game for iOS and Android within 4 weeks, Number Dub is the result of designers and developers working together to create an addictive and accessible app with few constraints.

The basic premise of the game is simple; memorise a number sequence shown on the screen and repeat it back as quick as you can. However, the combination of beat heavy Dubstep tunes and retro glitchy graphics are designed to distract users throughout the memory game. There are also a host of additional surprises (including a strong kitten theme, floating turtles and cat masks!) as users progress through the levels.

Gamification and the internet of everything

Engine Creative has seen significant increases in dwell time by users after delivering a range of mobile games as part of marketing campaigns. Understanding game mechanics is becoming increasingly important for brands as they explore new ways to connect with their audiences and the Number Dub project is a chance to explore this method of user engagement further and take insights into client work.

Number Dub is the third R&D app to be released by Engine Creative and follows the release of Augmented Reality apps, Reality Engine and Reality Pool. The Engine Lab team is currently experimenting with Occulus Rift and Google Glass to explore how wearables might enhance our lives. In addition, ongoing projects working with Unity 3D, Vuforia and Metaio are enabling Engine Creative to help brands understand how consumers will interact with the internet of everything.

The self-initiated Number Dub project forms part of the Engine Lab output from the award winning digital creative agency. Number Dub is available now for iOS and Android.

About Engine Creative

We are experts in delivering our clients measurable results through digital brand experiences.

We have specific expertise working with digital innovations to build user engagement with our clients' brands with achievements including:

- Launching the world's first fully augmented magazine (TopGear, Dec 2011)

- Creating the first fully augmented reality album cover for a UK band (Ting Tings, Feb 2012)

- FIPP Digital Innovators Summit Editor's & Readers Award (TopGear augmented magazine)

- Drum Marketing Award for Brand Development Strategy (Bauer Media heat mobile strategy, May 2013)

- RAR Award and RAR Digital Awards for Creativity & Innovation (June 2014)

Engine Creative is currently working with Tesco, Coca-Cola, Lacoste, PizzaHut, Disney, Mazda and Thorntons on building consumer engagement through digital innovations.




Distributed by https://pressat.co.uk/ ]]>
http://www.twitter.com/EngineCreative Pressat Enquiries@EngineCreative.co.uk
http://www.EngineCreative.co.uk

Additional Contact(s):
Andy Wise
Andy@EngineCreative.co.uk
01604 453606

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http://www.EngineCreative.co.uk 14 Jul 2014 12:47:46 GMT Consumer Technology Media & Marketing
<![CDATA[ Tesco is delivering greater consumer engagement using Augmented Reality here and now! ]]> https://pressat.co.uk/releases/tesco-is-delivering-greater-consumer-engagement-using-augmented-reality-here-and-now-5ad1dd9fd8d68587ddd17adc5e306902/ https://pressat.co.uk/releases/tesco-is-delivering-greater-consumer-engagement-using-augmented-reality-here-and-now-5ad1dd9fd8d68587ddd17adc5e306902/ Tuesday 1 July, 2014

With so much recent noise in the tech press around the launch of Augmented Reality (AR) solutions for consumers from the US giants Amazon and Google, it's easy to forget that the UK’s biggest retailer has been delivering successful AR solutions to their customers for the past 18 months.

Amazon's Firefly is widely heralded as the technology that will finally deliver AR shopping to the mainstream and yet Tesco's approach has already delivered impressive results. Starting with own brand products and publications, Tesco has built up an impressive user base of nearly 150k active users of its Tesco Discover app.


Coca-Cola and Disney invest in AR to connect with consumers

The rapidly growing and engaged user base has made it easy for Tesco to attract major global consumer brands including Coca-Cola, Disney and Merlin Entertainments to invest in the Tesco Discover AR platform for a range of immersive campaigns created, delivered and monitored by creative and technical partner Engine Creative.

Tesco’s commitment to AR technology is based on solid evidence that consumers are interacting with the retail environment in a much more connected way; according to Cisco, by 2020, 37 billion ‘intelligent’ things will be connected to the Internet including millions of products in the retail environment.

The benefits of a brand owned AR platform

By taking ownership over their own AR platform, Tesco has managed to achieve massively increased dwell times compared to other media types and has also trumped stand alone AR platforms such as Blippar with average results for AR campaigns using the Tesco Discover app more than 2.5x longer than its rivals.

Consumers trust the Tesco brand and receive additional benefits by accessing exclusive digital content through the Tesco Discover app. Tesco can also monitor and build their AR platform in a way which dovetails perfectly with their brand vision and, by working with Augmented Reality experts Engine Creative, have also managed to achieve significant cost savings for high volume AR campaign activity compared to other stand alone AR platforms.

This approach also gives Tesco complete control over the technical development of their AR platform enabling them to embed and test new technology such as proximity communications quickly and efficiently.

Getting to grips with how consumers interact with the physical web

From Apple’s CarPlay and HealthKit announcements at their latest WWDC event, Google’s Glass and wearables investments and Facebook’s acquisition of virtual reality pioneer Occulus Rift, it’s clear that the physical web is here and now.

Tesco have taken a lead in the retail sector by enabling their customers to connect the physical world to the Internet using their Tesco Discover AR platform. Whilst other major retailers play catch up, Tesco continues to reinvent the retail experience using Augmented Reality technology in our increasingly connected world.

About Engine Creative

We are experts in delivering our clients measurable results through immersive Augmented Reality (AR) brand experiences.

We have specific expertise working with digital innovations to build user engagement with our clients' brands with achievements including:

- Launching the world's first fully augmented magazine (TopGear, Dec 2011)

- Creating the first fully augmented reality album cover for a UK band (Ting Tings, Feb 2012)

- FIPP Digital Innovators Summit Editor's & Readers Award (TopGear augmented magazine)

- Drum Marketing Award for Brand Development Strategy (Bauer Media heat mobile strategy, May 2013)

- RAR Award and RAR Digital Awards for Creativity & Innovation (June 2014)

Engine Creative is currently working with Tesco, Coca-Cola, Lacoste, PizzaHut, Disney, Mazda and Thorntons on building consumer engagement through digital innovations.




Distributed by https://pressat.co.uk/ ]]>
http://www.twitter.com/EngineCreative Pressat Enquiries@EngineCreative.co.uk
http://www.EngineCreative.co.uk

Additional Contact(s):
Andy Wise
Andy@EngineCreative.co.uk
01604 453606

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http://www.EngineCreative.co.uk 01 Jul 2014 08:53:11 GMT Media & Marketing Retail & Fashion