<![CDATA[Pressat Main Newswire]]> https://pressat.co.uk/rss/ <![CDATA[Pressat Main Newswire]]> https://pressat.co.uk/media/site/logo.png https://pressat.co.uk/rss/ en-gb Copyright: (C) Pressat Pressat <![CDATA[ Avant Garde Ideals Offer their Insights in the Controversial Loyalty vs Emotion Debate ]]> https://pressat.co.uk/releases/avant-garde-ideals-offer-their-insights-in-the-controversial-loyalty-vs-emotion-debate-6fcebb31291ede1ef92ed76744d93024/ https://pressat.co.uk/releases/avant-garde-ideals-offer-their-insights-in-the-controversial-loyalty-vs-emotion-debate-6fcebb31291ede1ef92ed76744d93024/ Wednesday 22 July, 2015

After recent claims were made that brands focusing on loyalty based marketing campaigns are likely to fail compared to those using emotion based campaigns, Avant Garde Ideals have reviewed the benefits of both marketing methods.

Les Binet, head of effectiveness at adam&eveDDB told delegates at an IPA Commercial Conference that marketers are still thinking "too short term" and not achieving maximum ROI as a result. He claimed that "loyalty campaigns are ineffective and a recipe for declining sales. The most efficient campaigns don't speak to certain groups or regular consumers but encompass everybody through feeling."

About Avant Garde Ideals: http://avantgardeideals.com

Avant Garde Ideals agrees that emotional campaigns boost revenue as this has been proven in the case of John Lewis' "Bear and the Hare" Christmas advert. The campaign generated £8.90 for every £1 spent on the creative and the campaign also so a 60% to 40% split on brand and activation spend, and proved that brands must avoid targeted advertising and aim for emotional branding to succeed. Avant Garde Ideals believe that brands need to think of the long term when it comes to creating effective marketing campaigns as opposed to instant 'pay offs'.

However, Avant Garde Ideals does not agree with claims that brands need to increase their ad spend in order to get results. The firm believes that direct marketing is not only a cost-effective solution but can help combine loyalty and emotion in one campaign to produce even better results. Avant Garde Ideals believe that companies should use face-to-face marketing techniques to create emotion, as no one can convey and understand emotions better than other people. Also, face-to-face marketing can also help with loyalty as they can make real connections with people and drive loyalty. This is also extremely cost effective as it generates a high ROI without having to spend lots of money on and advertising campaign for TV or radio.

Avant Garde Ideals is an outsourced sales and marketing firm based in Manchester. The firm specialises in a unique form of direct marketing which helps to generate a high ROI for their clients. By working closely with their clients to establish target markets and develop accurate and exciting campaigns the firm are able to take these campaigns directly to consumers via face-to-face marketing techniques. This helps to create long-lasting and personal connections between brand and consumer as well as leading to increase customer acquisition, brand awareness and brand loyalty for their clients.




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http://avantgardeideals.com/ 22 Jul 2015 10:39:00 GMT Business & Finance Entertainment & Arts Leisure & Hobbies Media & Marketing Opinion Article Retail & Fashion Sport Women & Beauty
<![CDATA[ Avant Garde Ideals: Marketing Industry Demands Millennials ]]> https://pressat.co.uk/releases/avant-garde-ideals-marketing-industry-demands-millennials-3c57a31f3eee323b7f265f69eae62a39/ https://pressat.co.uk/releases/avant-garde-ideals-marketing-industry-demands-millennials-3c57a31f3eee323b7f265f69eae62a39/ Friday 3 July, 2015

Millennials are the generation born between 1977 and 2000. Currently Millennials make up 21% of consumer discretionary purchases, which is estimated to be over a trillion pounds in direct buying power and a huge influence on older generations. Avant Garde Ideals state why the marketing industry is demanding Millennials.

About Avant Garde Ideals: http://avantgardeideals.com/#about

Avant Garde Ideals believe that Millennials possess important qualities that make them great salespeople and marketers.Millennials are digital natives, and adopt new technologies seemingly twice as fast as the rest of the world (56% of Millennials report they are either one of very first to try new technology or among the first group to try a new technology). They are also comfortable using social platforms like Twitter, LinkedIn and Facebook to build relationships with prospects and establish a personal brand. Millennials also take initiative – over 50% of Millennials already have, or hope to, start their own business. This entrepreneurial spirit translates into finding new ways to sell, whether it's optimizing their messaging for the best open rates or responding to emails with cheeky memes.Millennials take their approach to selling like a science; they test everything from subject line, to time of day, to length of email. Avant Garde Ideals state this testing is crucial and made possible because Millennials salespeople embrace data and technology and innately use it to their advantage on the sales field.

Millennials are the most targeted demographic in the marketing industry, mostly out of fear from brands that believe if they don't secure Millennials as brand ambassadors now that may never catch them. Avant Garde Ideals believe that Millennials are highly sought after in the marketing industry due to the fact many businesses feel they need to understand the way they think.

Avant Garde Ideals are on the look-out for Millennials to fill their latest sales and marketing roles; applicants interested in developing their sales skills should contact the firm. It is Avant Garde Ideal's team of highly skilled individuals - who pride themselves on being the best across the events and promotions sector - that are integral to their current and future success.

Based in Manchester, Avant Garde Ideals is a local leader in the outsourced event sales industry.The firm's force of event sales representatives provides professional presentations to more than 3000 new customers each business day. The firm provide their clients with services such as event marketing, brand management, customer service, customer acquisitions and market testing.




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http://avantgardeideals.com/ 03 Jul 2015 08:10:38 GMT Business & Finance Charities & non-profits Consumer Technology Education & Human Resources Entertainment & Arts Leisure & Hobbies Media & Marketing
<![CDATA[ Avant Garde Ideals: Will digitally stored data ever be safe? ]]> https://pressat.co.uk/releases/avant-garde-ideals-will-digitally-stored-data-ever-be-safe-373602b9ac44f247f85acefa08d5bc76/ https://pressat.co.uk/releases/avant-garde-ideals-will-digitally-stored-data-ever-be-safe-373602b9ac44f247f85acefa08d5bc76/ Tuesday 19 May, 2015

Last week Twitter's data was accidentally made public, and as a result amounts to an estimated $5billion fall in value. Avant Garde Ideals reviews the impacts, and outlines how reduced control of data can cause huge consequences.

About Avant Garde Ideals: http://avantgardeideals.com/#about

Avant Garde Ideals look into the Twitter mishap and how a lack of security can impact a company's value and reputation. In this case the data leak was caused when a company, Selerity - who provides real time content analytics that specialises in financial market data and sentiment - picked up the Twitter earnings release in a PDF and posted it on their public investor relations website with one of their web crawlers an hour before Twitter pushed out the earnings release. They simply reported the information that was on a hidden URL as public information since it was not secured.

Data protection is extremely important for all companies, large and small. On an almost daily basis, data theft occurs from a multitude of companies, either by accident or on purpose. Such breaches can put the information of thousands of consumers at risk, or enable competitors to access confidential information. Even a misplaced USB drive can contain sensitive, private information about a company's entire customer database. A company can be held liable and fined if a breach does occur, which is why data protection is especially prevalent.

Nowadays, important information isn't just stored on computers; it can be found on cell phones and other media devices such as iPads, making the potential for data theft even greater. Laptops, cell phones, iPads, CDs, USB drives, and more can be stolen or lost, exposing confidential information or sensitive data. In the hands of capable hackers or identity thieves, this can be a nightmare. Additionally, if a company has no backup of this information, the loss can be detrimental. Therefore, data protection and data backup go hand in hand.

Avant Garde Ideals is an outsourced sales and marketing firm based in Manchester. The firm specialise in a personalised form of direct marketing that involves connecting with consumers on a face-to-face basis on behalf of their clients' brands. Avant Garde Ideals believes that this technique leads to long-lasting and personal relationships between brand and consumer as well as increasing customer acquisition, brand awareness and brand loyalty. Avant Garde Ideals urges businesses to review their data security policies and practices, to protect their customers and their company reputation simultaneously.




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http://avantgardeideals.com/ 19 May 2015 08:22:29 GMT Business & Finance Entertainment & Arts Government Leisure & Hobbies Media & Marketing Retail & Fashion
<![CDATA[ Avant Garde Ideals Continue to Thrive Against the Odds ]]> https://pressat.co.uk/releases/avant-garde-ideals-continue-to-thrive-against-the-odds-42e61798ca98e7c12ec25b5652c2bcd3/ https://pressat.co.uk/releases/avant-garde-ideals-continue-to-thrive-against-the-odds-42e61798ca98e7c12ec25b5652c2bcd3/ Monday 9 March, 2015

Despite many larger businesses facing store closures and job cuts, sales and marketing firm Avant Garde Ideals are continuing to thrive and grow, and have revealed some exciting plans for the future.

About Avant Garde Ideals: http://avantgardeideals.com/

For Avant Garde Ideals, and many other small businesses, the economy has been looking far brighter than it has for a number of years; however, despite this a number of larger retailers and chain stores are struggling in today's economic climate. One retailer hit the hardest has been supermarket giants Tesco, who have been the subject of numerous damning media reports recently. It's been revealed that Tesco is now being forced to cut 10,000 jobs across the UK 4,000 from their headquarters, and a further 6,000 from the 43 stores they are reported to be closing. As well as closing existing stores, the chain has also been forced to abandon plans to open a further 49 stores nationwide in an attempt to cut costs and stem the flow of losses they are currently experiencing.

There are many reasons as to why larger retailers may be struggling despite the economy's slow and steady rise and consumer spending currently experiencing a boost. The rise of online retailers and discount stores has made it difficult for larger chains to keep their prices competitive. A recent string of bad press attention, especially for the likes of Tesco has also damaged consumer relationships and has caused many to lose trust in larger chain stores. Lastly, the rise in popularity of events such as small businesses Saturday has opened many consumers' eyes to the benefits of shopping local and supporting smaller independent businesses that can offer a more personal service and a higher quality of service.

Whist the odds are stacking against larger, more established businesses, Avant Garde Ideals a Manchester based sales and event marketing firm have experienced a stark rise in demand for their services, and are currently thriving in today's economic climate. The firms' services have allowed a great deal of businesses to reconnect with their consumers and generate a higher rate of quality sales. Avant Garde Ideals also operate on a 'pay on results' policy, meaning that even in tougher economic times, their clients don't lose out on vital revenue, and can still benefit from the highly competitive marketing expertise and effective, results driven strategies. The firm has seen such great success over the last 12 months that they have recently opened a further 2 offices, allowing them to open up a wealth of new and exciting markets to their clients. The firm have also recently revealed plans to open a 7th office later this month.

Based in Manchester city centre, Avant Garde Ideals is an event marketing firm that truly breaks the mold when it comes to innovative marketing solutions. The firm challenge the norm and work closely with each of their clients to create and implement marketing strategies that fully capture the attention of their target audience. Through face to face interactions the firm are able to bridge the gap between brand and consumer, forge more positive customer relationships and drive sales so that their clients have the means to grow and achieve longevity in the marketplace.




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http://avantgardeideals.com/ 09 Mar 2015 09:17:11 GMT Business & Finance Leisure & Hobbies Media & Marketing Men's Interest Sport Women & Beauty
<![CDATA[ Avant Garde Ideals’ Advice for Embracing Your Inner Salesperson ]]> https://pressat.co.uk/releases/avant-garde-ideals-advice-for-embracing-your-inner-salesperson-1dd479c291fd912a4a07414dad9f1a23/ https://pressat.co.uk/releases/avant-garde-ideals-advice-for-embracing-your-inner-salesperson-1dd479c291fd912a4a07414dad9f1a23/ Wednesday 12 November, 2014

According to a recent study, we all have an inner salesperson however some of us may feel unsure of how to utilise our selling skills. Sales and marketing firm Avant Garde Ideals offer their advice and guidance to help people discover their inner salesperson.

Whether a person realises or not, life is all about selling. People are selling every day without realising it. Selling an essay to a school teacher, selling friends the holiday they should go on, selling yourself during an interview. In life, selling is mostly disguised due to the other motivational factors at work, but this is different in business. In business, the art of successful selling lies in the ability to sell without looking like a salesperson. If a person is able to hone these skills, it could dramatically increase the chances of a successful business career.

Avant Garde Ideals outline the firm's three top tips for young professionals on how to embrace their inner sales person. The believe that these tips may also be beneficial for entrepreneurs wanting to increase their confidence when selling.

1. Simply tell people how to find what they need – don't sellSelling is a stealthy operation that is carried out in front of the customer and buying should remain largely in the hands of the customer. A salesperson should earnestly let the customer know what is being offered and the benefits of it. If these match what the customer is looking for, then the sale should be pursued.

2. Welcome people who are just wanting to find out informationBuying is a choice. If a consumer doesn't want to buy, they can serve other purposes. For example, spreading a good word about the brand and the benefits on offer.

3. Develop positive relationships with consumersLoosen up, lend an ear, earn trust and make the customer chuckle. People like to talk about themselves, so for a salesperson, they need to align their thoughts with the customers to sow the seeds of a prospective association.

Avant Garde Ideals are experts in event marketing. Located in Manchester city centre, the firm have a team of dedicated sales professionals that represents the firm's national clients. As leaders in the event sales industry, Avant Garde Ideals achieve guaranteed results for their clients through in person event sales with a high ROI.




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http://avantgardeideals.com/ 12 Nov 2014 08:45:41 GMT Business & Finance Media & Marketing
<![CDATA[ Avant Garde Ideals to Attend Franklin Covey Time Management Seminar ]]> https://pressat.co.uk/releases/avant-garde-ideals-to-attend-franklin-covey-time-management-seminar-653ee2bf26d544d623d37a2666647eaa/ https://pressat.co.uk/releases/avant-garde-ideals-to-attend-franklin-covey-time-management-seminar-653ee2bf26d544d623d37a2666647eaa/ Monday 3 November, 2014

MD, Paul Weston will travel to London to attend the private event on November 7th 2014 at the Guoman Hotel.

Every year the demands of the business world increase, putting ever more pressure on the UK's business owners. In order to keep up, many business owners are seeking out innovative new ways to manage their time and remain in control of their business processes. Avant Garde Ideals, a sales and marketing firm based in Manchester has experienced an increasing need for their direct marketing services in recent months, leading to an incredibly busy 2014. To ensure the firm continues to run smoothly, managing director of Avant Garde Ideals, Paul Weston, is constantly on the lookout for new time management approaches and techniques that he can implement within the company to ensure the firm continues to reach extraordinary goals. To further support the firm's development, Paul Weston has been invited to attend a private one day seminar in London to learn about Franklin Covey's famous Time management techniques ' Five Choices to Extraordinary Productivity'.

Franklin Covey's approach has gained an impressive reputation throughout the business world, and is considered to be one of the most effective time management solutions. The approach tackles the sheer volume of distractions that many business owners face in the day to day running of a business and offers solutions to avoid reacting to negative stimuli, in order to maximize productivity. The seminar will highlight how to make wise choices in business in order to identify the important and ignore the trivial, allowing business owners to embrace innovation and creativity and make the most of the opportunities that are available to them.

The one day course will be held on the 7th November at London's Guoman Hotel at Tower Bridge. The hotel offers spectacular views over London and is the perfect setting for attendees to clear their minds and refocus. The seminar will provide each attendee with a participant guide with an easy to follow breakdown of the day, a technical guide filled with tips on how to utilise time management platforms, as well as access to the 5 steps website and mini online video course, ideal for business owners looking to implement the steps within their business to boost the productivity of their workforces.

The Franklin Covey Time Management Seminar is set to be an eye opening experience for all attendees, offering exciting opportunities for business professionals from across the UK to streamline their processes and support the future growth of their respected businesses.




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http://avantgardeideals.com/ 03 Nov 2014 17:39:20 GMT Business & Finance Media & Marketing
<![CDATA[ Avant Garde Ideals Support ‘London of the North’ Proposal ]]> https://pressat.co.uk/releases/avant-garde-ideals-support-london-of-the-north-proposal-a71bb561b221d3e11613397591bef34e/ https://pressat.co.uk/releases/avant-garde-ideals-support-london-of-the-north-proposal-a71bb561b221d3e11613397591bef34e/ Tuesday 7 October, 2014

Avant Garde Ideals support the Northern Gateway proposal, which could see several northern cities become the 'London of the North' to help counterbalance the dominant economic power of the South.

It's commonly accepted that the south of England is currently far surpassing the north in terms of business development and overall market dominance. Studies have shown that cities do better economically where countries have more devolved local control. With London being England's economic and political hub, it would seem that northern cities are currently playing an endless game of 'catch up'. Avant Garde Ideals, a Manchester based sales and marketing firm believes that it's this focus on developing the south that is holding the UK back from international success. The firm believe that as a whole, the UK has a unique and diverse range of skills that vary from region to region; the firm believe that if these were allowed the opportunity to grow, they could dramatically improve the current state of the entire UK economy.

Avant Garde Ideals are convinced that to unlock the hidden potential of the UK's northern cities, the UK must decentralise and the government must expand their focus out of London and Westminster. The firm believe that the recent talks of creating a 'London of the North' between Manchester and Leeds could provide a promising solution and help to spread awareness of what the north can offer to the UK and worldwide.

With London currently being recognised as the business capital of the UK, the proposal is calling for a union of the six Local Enterprise Partnerships (LEPs) of The Humber, Sheffield City Region, Leeds City Region, Greater Manchester, Cheshire & Warrington and Liverpool City Region to create what will be known as an economic 'super-region,' referred to as the Northern Gateway. Avant Garde Ideals are excited by the proposal which holds the potential to counterbalance the power of London and the southeast and open up new trading opportunities for northern businesses.

The Board of the Northern Gateway will be comprised of members from each of the six LEP's and will help shape the region's economic expansion, transport and infrastructure. The Northern Gateway will also put the north in more control of their government and EU funding, allowing the regions to procure funding for capital investments and to help develop new business projects in northern cities. This change is predicted to have a dramatic impact on the northern economy, increasing economic activity in the north and supporting the growth of businesses across the Northern Gateway.

Avant Garde Ideals is a direct event marketing firm who provide a range of innovative marketing solutions to a range of clients across the UK. Through face to face customer interactions, the firm help their clients to boost their brand awareness and improve customer relationships, resulting in increased customer acquisitions and retention. Avant Garde Ideals are excited by the proposed Northern Gateway, and believe that if implemented, many northern businesses will profit from the improved economy and widespread recognition.




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http://avantgardeideals.com/ 07 Oct 2014 18:11:58 GMT Business & Finance Media & Marketing
<![CDATA[ Avant Garde Ideals: Shoppers New Found Enthusiasm For Sharing Information a Big Boost for Direct Marketing Industry ]]> https://pressat.co.uk/releases/avant-garde-ideals-shoppers-new-found-enthusiasm-for-sharing-information-a-big-boost-for-direct-marketing-industry-0e74c46926f8bf843781646199e18624/ https://pressat.co.uk/releases/avant-garde-ideals-shoppers-new-found-enthusiasm-for-sharing-information-a-big-boost-for-direct-marketing-industry-0e74c46926f8bf843781646199e18624/ Tuesday 30 September, 2014

After a string of recent reports claiming consumers are growing tired of sharing information with businesses, a new study suggests otherwise. Direct marketing firm Avant Garde Ideals respond to the recent study and look at how the news could affect the marketing industry.

Direct marketing firms such as Avant Garde Ideals rely on customer information to personalise the customer experience and to improve products and services to a standard that customers enjoy and return to the brand for. This information allows for firms to delve deeper into what the customer wants and to truly make the consumer's experience easier and more personal.

A recent report by Webtrends claims that 58% of UK residents say they’re not concerned about the amount of data they share with brands. Those within the 18-24 age bracket are least concerned, with 68% believing the amount of personal information they share is either about right or they are simply not bothered about it. This number is closely followed by 64% of 25-34 year olds who feel the same. The study also showed that consumers aged 55+ are much more cautious and roughly half object to sharing data with brands completely. Avant Garde Ideals says that this may be because younger generations have grown up in a far more connected, data-centric world and often recognise the benefits of sharing personal information with their favourite brands. In addition to this, only 13% of those surveyed said they don’t like receiving personalised content from brands. Avant Garde Ideals feels that this is great news for the direct marketing industry who specialise in personalised campaigns.

Avant Garde Ideals is pleased that the younger generation are fuelling the change with their acceptance to sharing personal information and their understanding that it benefits them. The firm says that the personalised approach is also changing people’s views on sharing information as it is becoming clear that it is being used to help them. If firms have customer information they can use this information to make a service better, for example remembering customers’ preferences can make their experience quicker and more efficient.

Avant Garde Ideals says that the recent news from the survey will affect them and the entire direct marketing industry in a positive light. Increased customer information could lead to more sales and better customer relationships through the personalised service.

Avant Garde Ideals is an outsourced sales and direct marketing company that uses face-to-face marketing techniques in order to create an improved and personalised service for consumers, as well as improving their clients’ brand awareness, customer acquisition and brand loyalty. The firm ensures that all their customer data is kept secure and is only used to improve customer experiences. By using this data as well as face-to-face marketing Avant Garde Ideals are able to create a truly unique and personalised experience for consumers and this leads to long-lasting relationships with the brand. 




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http://avantgardeideals.com/ 30 Sep 2014 09:49:26 GMT Business & Finance Media & Marketing
<![CDATA[ Avant Garde Ideals Extremely Proud of Manchester’s Entrepreneurial Success ]]> https://pressat.co.uk/releases/avant-garde-ideals-extremely-proud-of-manchesters-entrepreneurial-success-9dad08374479568476558ae95d0b9abb/ https://pressat.co.uk/releases/avant-garde-ideals-extremely-proud-of-manchesters-entrepreneurial-success-9dad08374479568476558ae95d0b9abb/ Tuesday 12 August, 2014

Following the news that Prime Minister David Cameron has praised the region for its ‘entrepreneurial spirit’, Avant Garde Ideals celebrates Manchester’s business success and encourages more entrepreneurship.

A report has named Manchester as the entrepreneur capital of the UK due to a recent government assessment. Due to its increased level of growth and the percentage of Startups established in the region within the last 3 years it appears that the northern city is quickly becoming the leader of the pack when it comes to entrepreneurial thinking local Sales and marketing company Avant Garde Ideals are thrilled with the news and incredibly proud that the region is getting recognition for its business success.

According to government findings Manchester has received almost £1.4 million pounds for Startups, more than anywhere else in the country. The funding is the result of a government lead programme launched in 2012 to support the growth and establishment of new businesses to allow them a greater shot at success.

Since the beginning of the coalition government in 2010, 300,000 new businesses have been launched across the UK, with 50,000 of those establishing themselves as recently as April. Prime Minister David Cameron applauded the regions pioneering spirit and stated that backing young businesses is a key part of the conservatives’ long term plan for a complete economic recovery.

Startup businesses have been openly praised in the national media for supporting the UK economy during the recent downturn. They are well known for providing job opportunities to those who may otherwise be unable to work. Many Startups pride themselves for being a hub for fresh and innovative thinking which makes young graduates and creatives the ideal candidates. The environment and working hours allows them the opportunity to reach their full potential in an engaging environment. Startups are also generally open to the new government flexible working hour’s policy; meaning that even those with family commitments or further education opportunities can still get back into work.

The inclusive environment created by Startups didn’t go unnoticed by the Prime Minister, when speaking about Manchester’s thriving businesses; David Cameron cited the funding scheme to be a success and praised start up owners for bringing more jobs to the capital and for following through with their business ideas. A government analysis claims that 46,000 people have got back into work through the programme. More than 1100 loans have been handed out thanks to the northern based scheme, and the Prime Minister is set to visit a selection of the 500 Manchester based Startups established by previously unemployed people who sought help through the scheme.

Avant Garde Ideals believe that the results of the report are a good representation of the positivity currently felt across the region. Startups have helped consistently throughout the UK’s recent economic struggle. The small enterprises help to lift communities and improve the outlook of an area. A strong base of small Startups not only encourages more businesses to invest in an area, they also bring much needed funds back into their local communities through taxes and working closely with local suppliers and contractors.

Avant Garde Ideals are a Manchester based sales and marketing company who pride themselves in creating one off, highly effective campaigns for their many clients. The firm specialise in event marketing and promotions in order to keep their clients customer fully informed and ensure strong and lasting customer relationships are established.

Avant Garde Ideals are thrilled the government are finally recognising the entrepreneurial opportunities Manchester has to offer and hopes the support will continue. The firm understand the importance of helping budding entrepreneurs and run their own business development program designed to fully prepare entrepreneurs for the business world. The program covers everything a young entrepreneur should know from management skills to analysing data and driving innovation and growth. 




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http://avantgardeideals.com/ 12 Aug 2014 16:58:16 GMT Business & Finance Media & Marketing
<![CDATA[ Avant Garde Ideals Review Relationship between Marketing and Sustainability ]]> https://pressat.co.uk/releases/avant-garde-ideals-review-relationship-between-marketing-and-sustainability-e84b7064f976a1b25aee660efee56b53/ https://pressat.co.uk/releases/avant-garde-ideals-review-relationship-between-marketing-and-sustainability-e84b7064f976a1b25aee660efee56b53/ Friday 8 August, 2014

Avant Garde Ideals has launched an investigation into the role marketing plays in earning the title of a sustainable brand, and how it can impact consumers.

Sustainability is vital for business growth and success. A sustainable business or green business is a business that has minimal negative impact on the global or local environment, community, society or economy. Sustainable business provides a foundation for businesses’ success in the current climate. The techniques enable organisations to be profitable while, at the same time, helping people and the environment, resolving persistent social problems. Recently business leaders have begun to see that sustainability should be an integral component of their business strategy, identifying opportunities and risks as a way to enhance revenue, margins and brand value. Organisations with a broader, more strategic plan for sustainability will drive innovation across their enterprise as well as influencing what their customers want and view the firm as and how their suppliers operate.

Marketing is undeniably the front line for responsible business. Marketing is the key to encouraging sustainable living. Those values that are painted as positive and conducive to a better life are called inner-directed values whilst those portrayed as negative and undesirable, leading naturally to selfishness and greed are called outer-direct values. Brands who figure out what makes consumers tick rather than trying to change them can appeal to a consumer’s full range of drives; sense of freedom, home, playfulness, power and sensuality. Whereas brands that do not have nurturing, well-being and collaborative at the heart of their marketing are often left behind and less popular amongst consumers.

Avant Garde Ideals highlight the 4 key human elements that they have discovered consumers like to see in a marketing campaign of a sustainable business:

Contentment – to minimise harm and probability of bodily destruction

Nurturance – to facilitate domestic and social bonding

Seeking – to reward curiosity, survival abilities, achievement and excitement about achieving desired goals e.g. food and stimulation

Assertiveness – to triumph over restrictions on freedom of action

This insight has presented a more balanced view of consumerism and how brands meet a consumer’s basic needs.

Avant Garde Ideals is a leading event marketing firm based in Manchester. The firm provide support and solutions for their clients and their event sales representatives in the field. The firm connect with their clients’ customers directly on a face-to-face basis. This helps to improve brand management, customer acquisitions, professionalism. By using direct sales methods Avant Garde Ideals can guarantee a 100% return on investment. Avant Garde Ideals have launched the investigation into the role marketing plays in earning the title of a sustainable brand as they are striving to become a more sustainable brand themselves. 




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http://avantgardeideals.com/ 08 Aug 2014 08:36:11 GMT Business & Finance Environment & Nature
<![CDATA[ Avant Garde Ideals Warn That Businesses Must Take Action Against Skills Shortage ]]> https://pressat.co.uk/releases/avant-garde-ideals-warn-that-businesses-must-take-action-against-skills-shortage-62afa43004cbe8a42accd98284e05dc5/ https://pressat.co.uk/releases/avant-garde-ideals-warn-that-businesses-must-take-action-against-skills-shortage-62afa43004cbe8a42accd98284e05dc5/ Thursday 17 July, 2014

The economic recovery has provided a lifeline for many businesses, however as business improves the demand for skilled staff rises and supply is limited. Avant Garde Ideals warns businesses to take action now to avoid a shortage of skills.

The state of the UK economy has made many business owners optimistic about their future growth of their enterprises. However with growth and expansion comes the need for larger workforces, and with many businesses currently forecasting increased productivity there’s a worry that the supply of skilled individuals may very soon dry up.

About Avant Garde Ideals : http://avantgardeideals.com/#about

Despite UK unemployment levels falling to 6.6% a recent study found that 27% of entry level positions currently remain unfilled as companies struggle to find individuals with the necessary skills they are looking for. The study also found that the issue surrounding skilled workers is not just effecting the UK, The issue is far more wide spread as many businesses across Europe are also feeling the strain.

Many industry professionals feel the problem lies in a ‘mismatch’ between the skills young people are gaining in education and the skills employers are actively looking for, with a reported 66% of teachers feeling helpless and unhappy with their students future employment prospects. Many are calling for a more clear alignment between education boards and employers to give school leavers the best possible chance of finding fulfilling employment, yet a growing number of businesses are realising that the solution to the shortage is now in their hands.

Avant Garde Ideals are one such business, providing opportunities to many young entrepreneurial minded individuals across the Manchester region. The sales and marketing firm dedicate a vast bank of resources to locating fresh talent for their business. Avant Garde work with young motivated individuals as part of their training and development programme which provides young people and graduates with the appropriate skills and encourages them to consider the benefits of working within the industry.

Avant Garde Ideals unique approach not only provides young people with a steady career path, it allows the opportunity for them to travel across the country and gives them the means develop their understanding to improve their long term career prospects.

Many UK based businesses are put off training young people due to the high cost associated with training and development. Individuals fresh out of education often view their first job as a stepping stone and businesses are often reluctant to take the risk of investing in someone who is likely to move on fairly quickly. Avant Garde Ideals think businesses with this mind set should revaluate their business strategies. By looking at training as an investment and providing individuals with enough progression opportunities people are far more likely to stay loyal and get more involved with a company.

In order to tackle the possible skill shortage faced by the UK, Avant Garde Ideals are urging other businesses to follow their suit and seriously consider the positives of training and developing young people. With workplace skills not currently being seen as a priority among education boards, Avant Garde Ideals suggest that now is the time for businesses to step up and help prepare young people for roles in the business sector. 




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http://avantgardeideals.com/ 17 Jul 2014 07:43:13 GMT Business & Finance Media & Marketing
<![CDATA[ Avant Garde Ideals to Host Direct Marketing Seminar in Manchester ]]> https://pressat.co.uk/releases/avant-garde-ideals-to-host-direct-marketing-seminar-in-manchester-121b3137c94aec2b8fb7f0407a59f2bc/ https://pressat.co.uk/releases/avant-garde-ideals-to-host-direct-marketing-seminar-in-manchester-121b3137c94aec2b8fb7f0407a59f2bc/ Friday 11 July, 2014

The head office of Manchester based sales and marketing firm Avant Garde Ideals played host to professionals from various industries, all looking for an insight into the direct marketing world in an educational seminar.

CEO Paul Weston hosted a short 45min seminar on Tuesday 8th July 2014, which was put together as an introduction to the world of off-line marketing and to promote the benefits of implementing direct marketing solutions.

This seminar is a must for marketing assistants, strategists, small business owners and freelancers responsible for direct marketing campaigns. In just 45 minutes, Avant Garde Ideals’ claim attendees learnt how to ensure they are working smarter to achieve greater results for their clients. With many businesses struggling to engage correctly with their customers, it’s more important than ever for small businesses to start off on the right foot and ensure they are reaching out to customers in an effective and personal way. Avant Garde Ideals hope that the seminar helped professionals understand the importance of going back to basics and promoting a face to face interactive approach within their own working practices.

The attendees listened to a range of topics including what direct marketers should measure, the importance of measuring market performance and how marketer can accurately measure the most meaningful metrics (sales). The seminar also provided the attendees with a simple yet helpful technique on how to cut through industry jargon, which is a must for young business owners and those who are fairly new to the industry.

Avant Garde Ideals is a Manchester-based sales and marketing firm who specialise in creating and executing direct marketing strategies for their clients. By providing clients with a highly skilled sales force, Avant Garde Ideals can help promote and sell their products or services through face to face honest communication. Avant Garde Ideals implement their direct marketing approach through event marketing in various retail environments. Avant Garde Ideals’ sales force can reach out to potential customers whilst already in a buyers mind set which has been proven to increase sales for their clients. Avant Garde Ideals’ direct marketing solutions are heavily customer centric, focusing on providing potential customers with a personalised and honest service through one on one communication. This approach has led to their clients seeing an improvement in their customer acquisition rates, as well and a boost in customer loyalty and better customer relationships. 




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http://avantgardeideals.com/ 11 Jul 2014 09:47:38 GMT Business & Finance Media & Marketing