<![CDATA[Pressat Main Newswire]]> https://pressat.co.uk/rss/ <![CDATA[Pressat Main Newswire]]> https://pressat.co.uk/media/site/logo.png https://pressat.co.uk/rss/ en-gb Copyright: (C) Pressat Pressat <![CDATA[ AusCorp Connect Pty: How to Improve a Brand’s Marketing Strategy ]]> https://pressat.co.uk/releases/auscorp-connect-pty-how-to-improve-a-brands-marketing-strategy-a4248855b5658fe32c699ba7ff04db61/ https://pressat.co.uk/releases/auscorp-connect-pty-how-to-improve-a-brands-marketing-strategy-a4248855b5658fe32c699ba7ff04db61/ Thursday 9 October, 2014

Brands need to be able to deliver messages that not only connect with their audience, but also generate credibility, build relationships and most importantly, motivate customers to buy a product. AusCorp Connect Pty reveals their top tips to help brands establish this and improve their marketing strategy.

The heart of a successful business lies in its marketing. Most aspects of a business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, a business may offer the best products or services in the industry, but none of the potential customers would know about it. Without marketing, sales may crash and companies will not be successful and may have to close.

Successful branding is a process that involves a lot more than creating a distinctive logo or graphic element. AusCorp Connect Pty outline the firm's top tips to creating a successful global marketing strategy.

Go 'Glocal'

One of the biggest and most common mistakes international businesses can make, is ignoring the local customers of their target market. What works well in one market isn't necessarily going to work just as well in another area. Glocal marketing caters to individual markets depending on the types of products and concepts that typically sell well in those locations.

Send a Singular Message

While a Glocal approach can be beneficial to a global marketing strategy, it is important for a business to continue using consistent messaging across all marketing channels. Even though it is vital to research and target specific products to specific culture, it is also important that a company doesn't significantly change the overall message and voice of the brand.

Engage Customers

With the Internet connecting so many different people and cultures together, it is now easier than ever to connect with customers. By using social media and other digital marketing channels, any company can instantly connect and communicate with customers that are not local.

AusCorp Connect Pty are Australia's most ambitious and dynamic outsourcing provider. The firm offer flexible services that can be personalized to meet the needs of each client's branding message. With the firm's 'no-win, no-fee' policy, the services they provide to their clients are highly cost effective. AusCorp Connect Pty can work with any budget, without compromising the quality of the marketing strategy used.




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https://twitter.com/AusCorpConnect Pressat auscorpconnectau@gmail.com
http://www.auscorpconnect.com/
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http://www.auscorpconnect.com/ 09 Oct 2014 16:46:31 GMT Business & Finance Media & Marketing
<![CDATA[ AusCorp Connect Pty Review Key Motivators for Entrepreneurs ]]> https://pressat.co.uk/releases/auscorp-connect-pty-review-key-motivators-for-entrepreneurs-38b9e66c32b256aa9a03c664804dfb92/ https://pressat.co.uk/releases/auscorp-connect-pty-review-key-motivators-for-entrepreneurs-38b9e66c32b256aa9a03c664804dfb92/ Thursday 4 September, 2014

With entrepreneurship on the rise, Sydney-based AusCorp Connect Pty, take a look at what makes entrepreneurship so satisfactory and what motivates today’s entrepreneurs.

AusCorp Connect Pty knows that there are many benefits to becoming an entrepreneur the most obvious benefit of course being the option to be your own boss and having control of when you work, but there are several others. Research indicates that small business owners are more satisfied than employees with regard to life conditions, career opportunities, financial situation, personal safety, health and feeling like a part of their community. Individuals often choose to become entrepreneurs to take advantage of opportunities such as, achieving financial independence, working with family or living a more suitable lifestyle.

Although there are so many benefits to becoming an entrepreneur AusCorp Connect Pty says that they face a lot of challenges that would simply never come up if they were a standard employee. There are several financial risks, especially in times of economic downturn, which can sometimes lead to stress and depression. There is the risk of not knowing the market well enough before trying to inject a new or improved product into it. There is also a credibility risk; people are more likely to buy from a well-known label or brand and often it is only the name that gets a product to sell. Entrepreneurs worry whether their brand will be good enough to compete with these big names. And inevitably there is the risk of failure. However, these risks are very rewarding, both economically and socially, when they pay off.

But with all these challenges and risks that come with being an entrepreneur AusCorp Connect Pty is looking at what motivates today’s entrepreneurs and what keeps them determined to continue through the challenges and reap the benefits.

A common motivator for entrepreneurs is the desire for independence. The individual wants to assume full control of their working conditions and their outcomes and potentially the need for financial independence. Money can also be a big motivator, many individuals see owning a business as an opportunity to build greater wealth than those in employment receiving the same pay check every month. Often a big motivator is the wish to build a family business that can provide career opportunities for the owner’s spouse, children and future generations of the family tree. Many like the idea of passing on a money-making family business to their offspring. For some it is the working hours and conditions that gives them motivation, the ability to set their own working hours and conditions is a desirable quality of entrepreneurship. For others they simply want to do something they love and have a passion for, the opportunity to be creative in the workplace by choosing what work they undertake, when they do it and how.

AusCorp Connect Pty is an outsourcing provider located in Australia. The firm develop and execute engaging direct marketing campaigns that take their clients’ products straight to their target demographic. They build strong, personal relationships with consumers by engaging with them face-to-face, this helps to generate extended loyalty and awareness for their clients’ brands.

AusCorp Connect Pty runs a development program to educate and support budding entrepreneurs. The program is designed to progress people quickly through the firm and into leadership and supports individuals wanting to progress and potentially open their own business. The program teaches all those involved with the firm the correct skills such as leadership and product knowledge and provides them with advanced career opportunities. 




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https://twitter.com/AusCorpConnect Pressat auscorpconnectau@gmail.com
http://www.auscorpconnect.com/
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http://www.auscorpconnect.com/ 04 Sep 2014 08:27:25 GMT Business & Finance Media & Marketing