Bring in all the customers you could ever dream of and really stand out from the crowd
Bring in all the customers you could ever dream of and really stand out from the crowd
Journalism, the tasteful art of educating the masses through investigative research, analysis and fact finding – mixed with a healthy side of re-framing, quasi-journalism and powerful people!
Known to be a very competitive, cut-throat and controversial career (phone hacking, anyone!) it can, at times be very difficult career/hobby to pursue. Let’s take some time to talk about how and what makes a ‘good’ journalist.
With Autumn fast approaching, it’s the perfect time to start planning your next press release and take advantage of the new season and potentially new customers.
As a startup business, attracting the eyes and ears of the media can be an extremely challenging. However, it is a very rewarding experience that all entrepreneurs will go through at some stage.
If you’re planning to take the reins and command your own public relations, an educated guess would suggest that budgets are restricted and staff are thin on the ground therefore, generating buzz for your company is going to be tough. So go ahead and use our tips and tricks to help you attract the eyes and ears of the press in no time.
On numerous occasions I am asked about copywriting and the logic behind its pricing structure/rates. Most businesses confide that after scouring the likes of Google for ballpark pricing figures they come back somewhat disappointed, leaving them exposed and apprehensive when contacting and hiring copywriters. So why is this? Why is it so hard to put a price on such a service? Let us give you some food for thought, here’s a list of our justifications, opinions and tips.
Manchester based news distribution service Pressat has launched a scheme to help start-up companies gain media exposure for their business, completely free of charge.
Launched in 2012, Pressat harnesses the power of social and traditional media to distribute client’s newsworthy stories to a range of outlets. These include Journalists, Bloggers and News desks across the UK with an aim to gain publicity.