Blog about all things PR, media and news by Pressat.


Tactics to Make Your Next Public Relations Campaign a Success

The success of any PR campaign is based on multiple and complex factors. It’s hard to put your finger on what really works. It might be who you know, the timing, or just plain old luck. Even the most experienced agencies, armed with a war chest of contacts, don’t succeed every time.

Many small businesses have tried their hand at getting a slice of coverage. Often they are thrown in at the deep end, rising to the top gloomy and none the wiser as to why their attempt was unsuccessful. With our years of experience in the business, tracking what works and analysing the metrics, your campaign can be a success. We have created our favourite tactics to help your next campaign pack a punch and get the coverage you desire.